Senior Associate, Planning

Omnicom Media US PHD•New York, NY

2d•$40,000 - $75,000•Hybrid

About The Position

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work. Overview The Role: The Strategist is responsible for assisting in the planning, implementation and tracking of media plans and presentations. Strategists are expected to have a strong working knowledge of the media space (including digital media) and available media research. As the day-to-day steward on assigned brands, the Strategist will develop and maintain a deep knowledge of their clients’ business over time. They are responsible for ensuring all client media requirements are executed in a timely and accurate manner. This role is a stepping-stone towards managing a planning team; this role provides an opportunity to develop people management skills, evaluating their performance and managing their growth.

Requirements

1-2 years of media planning experience
Graduate of a four-year college or university
Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs
Comfort planning across channels and platforms
Readiness to learn the client service aspect of media planning
Command of media fundamentals and ability to educate an Assistant Ready to take on management responsibilities
Understanding of key research sources
Some knowledge of current trends and innovations in media
Comfort with data, analytics and measurement

Responsibilities

Passion - approaches any situation with energy and interest. Displays passion for pop culture, trends and motivations in consumer behavior.
Problem Solving - clients, partners and even we are imperfect, but all challenges have solutions. Supports management to navigate challenges and/or asks for help from above when needed.
Hunger for Data - continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities.
Delegation - as a manager of our Assistant level, this role is where delegation skills begin and are key.
Relationship Building - whether internally or with clients, practices the ability to be personal, understanding and a desire to do what’s best for the team and the client.