Senior Associate, Planning

WPP Media•New York, NY

9h•$45,000 - $90,000•Hybrid

About The Position

As a Senior Associate, Planning at WPP Media, you will help develop media strategies and plans and make insightful recommendations consistent with approved strategy. You will manage daily tasks related to stewarding approved plans and train Associates in media fundamentals, policies and procedures, and computer systems. The role partners with the Manager on communication plan options and recommendations, develops consumer-insights-driven media recommendations, and supports accurate execution and monitoring of media plans. The position follows WPP Media’s hybrid approach, with teams in the office around four days a week.

Requirements

Bachelor’s degree in Marketing, Media, or Communications, or equivalent professional work experience.
At least 1 year of related media planning or communications planning experience.
Strong understanding of media fundamentals, including media math, target audience development, and communication goals such as reach and frequency.
Proficiency with systems and tools.
Strong quantitative and analytical skills, including math proficiency.
Ability to work within a team, handle multiple assignments, and meet tight deadlines.
Business-minded, extremely detail-oriented, and able to demonstrate clear organizational skills.
Digital proficiency with Microsoft Excel, Word, and PowerPoint.

Responsibilities

Partner with the Manager to develop communication plan options and recommendations.
Gather and analyze data to provide strategic, consumer-insights-driven media recommendations.
Deliver points of view and position papers on key client issues or opportunities.
Ensure proper execution of communication plans, including accurate budget control and flow of media activity; proactively update the Manager and, when appropriate, client contacts; and monitor buys and schedules.
Prepare media authorizations according to approved plans and project requests.
Train Associates and review their work for accuracy.
Maintain strong, collaborative, and productive working relationships across internal and external teams and partners.
Deliver all work accurately and on time.