Senior Associate, Planning

WPP Media•New York, NY

5h•Hybrid

About The Position

This role is within Wavemaker, a leading brand within WPP Media, where you will be instrumental in provoking growth for clients through pioneering media, content, and technology solutions. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

Requirements

Bachelor’s Degree in Marketing/Media/Communications; OR equivalent professional work experience.
At least 1+ year of related media planning/communications planning experience.
Strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency).
Proficiency with systems/tools.
Strong quantitative skills, including analytical abilities and math proficiency.
Ability to work within a team, handle multiple assignments and meet tight deadlines.
Strongly business-minded, and extremely detail-oriented, with clear and proven organizational skills.
Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint.

Responsibilities

Partner with the Manager in the development of communication plan options and recommendations.
Gather and analyze data to provide sound strategic, consumer-insights-driven media recommendations.
Deliver POVs/position papers on key client issues and/or client opportunities.
Ensure proper execution of communication plans: (Maintaining accurate budget control and flow of media activity, and proactively, consistently updating Manager and (if appropriate) client contact(s); Monitoring buys/schedules).
Prepare media authorizations per approved plans/project requests.
Train and developing Associate(s), as well as reviewing their work for accuracy.
Act with high integrity to maintain strong, collaborative, productive working relationships across all internal and external teams and partners.
Provide timely and accurate delivery of all work.