Senior Associate, Paid Social

Adelphi Group•New York, NY

9d•$70,000 - $75,000•Hybrid

About The Position

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com Our performance media team blends collaboration, innovation and a shared passion for data-driven marketing across search and social. Team members feel inspired, supported and empowered to excel in their roles while contributing to the team's overall success. Our practitioners also tap into the Omnicom Search and Social Center of Excellences for specialized training, development, shared best practices, tools and collaboration. The Senior Associate, Paid Search & Social owns day-to-day strategy and execution across both channels, turning data into performance for our clients. You'll manage search and social campaigns side by side, spot where each channel can lift the other, and work closely with integrated media leads (programmatic, display, etc.) and creative and data teams. We're looking for a detail-oriented, organized self-starter who can juggle multiple deadlines in a fast-paced agency setting. You'll be a trusted voice with clients, a go-to expert on your team, and a mentor to junior team members.

Requirements

Relevant post-secondary education, training or equivalent experience.
2+ years of hands-on paid media experience across both paid search and paid social, including client-facing responsibilities.
Hands-on experience with Google Ads and Microsoft Ads, and with a bid management platform such as SA360, Skai or Marin.
Strong knowledge of the paid social landscape, platforms and best practices (Meta, TikTok, X, Snapchat, Reddit, LinkedIn).
Familiarity with AI-driven campaign types and automation, such as Performance Max, Advantage+ and scripts.
Comfort with data, analytics and measurement across various data sources and methodologies; advanced Excel skills.
Strong analytical and critical-thinking skills, with a passion for testing.
Solid grasp of marketing and advertising principles, media concepts and creative requirements.
Experience managing or mentoring junior team members and providing thought leadership.
Collaborative approach with media owners, agency business units and partners.
Strong communication and organization skills, and the ability to quickly learn new tools in a fast-paced agency setting.

Nice To Haves

Google Ads Search Certification
Microsoft Advertising Certification
Google Search Ads 360 Certification
Google AI-Powered Shopping Ads and AI-Powered Performance Ads Certifications
Meta Certified Media Buying Professional (or similar social platform certification)
Experience with direct-response and in-app campaigns.
Prior performance media agency experience.

Responsibilities

Drive paid search and paid social strategy and tactics to meet client goals, integrating both channels into a cohesive performance plan.
Oversee day-to-day campaign management across Google Ads, Microsoft Ads and major social platforms, and keep the team updated on activity.
Lead creation of search keywords and ad copy, and partner with creative teams on channel assets and requirements.
Manage priorities and ad-hoc requests so the team delivers on time and to client expectations.
Analyze search query, audience and platform data to find trends and optimization opportunities, then make recommendations.
Monitor account performance across channels and make timely adjustments to bids, budgets, targeting and creative.
Design and run A/B tests to improve results.
Build and analyze performance reports that turn data into clear insights and actions.
Consult, educate and negotiate with clients and agency partners, highlighting wins and addressing obstacles and opportunities.
Bring innovation to clients by sharing the latest trends, best practices, technologies and recommendations.
Show sound judgment through proper escalation and strong problem-solving.
Establish yourself as a cross-channel expert within your department and client team.
Support monthly billing and reconciliation processes and protocols.
Act as the quality assurance check for accounts, campaign builds and Excel workbooks.
Identify ways to improve team efficiency and effectiveness.
Train, mentor and develop junior team members, guiding their growth and ensuring high-quality work.