Senior Associate, Paid Search & Social

Adelphi GroupChicago, IL
$65,000 - $66,500Hybrid

About The Position

We are on the hunt for a superstar looking to begin their career in Social & Search Marketing - a solution-seeker who always looks on the bright side and is willing to jump over obstacles to bring the work from good to great! We value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy. If you’re reading this, we want to talk to you about joining our team as a Search/Social Senior Associate. Your responsibilities will include: Conduct testing, Plan budgets and flighting, Develop insights and actions (implications) that demonstrate a thorough understanding of the client’s goals across all relevant objectives, Conduct report analyses, Develop projections/proposals and understand the tools used to build them, Understand, implement, and troubleshoot the tracking process, Proactively bring new ideas for the account to improve performance, Identify and implement advanced optimization tactics, Leverage advanced Excel and campaign management tool skills. You will be poised for a position of growth within your Digital Activation team - the person closest to the day-to-day details of the campaign and working closely with a more experienced Supervisor to learn advanced methods of data analysis and bid management to identify opportunities and unlock new heights of campaign performance. In addition to execution and management, you’ll have opportunities to contribute ideas to the planning process and help guide the direction of every campaign you work on. You’ll have the privilege to collaborate with some of the best minds in the business while working on some of the world’s leading brands. Our employees have a wealth of resources at their fingertips including customized training from the likes of Facebook, Twitter and TikTok as well as regular updates on industry research and best practices to keep you at the top of the field.

Requirements

  • Bachelor’s degree in marketing, advertising or communications, or relevant post-secondary education, training, or equivalent experience
  • 1.5+ years of work experience managing accounts focused on delivering and optimizing social marketing and/or other interactive campaigns and paid search management experience
  • Hand on keyboard experience with Google Ads, Microsoft Ads
  • Hand on keyboard experience with any bid management platform like Marin, SA360 or SKAI
  • Be a proactive self-starter
  • Be a team player and committed to training
  • Possess a desire to work for a fast-paced, results-based company
  • Have strong program management and organizational skills being able to manage multiple projects at once
  • Be confident in analyzing and acting on marketing data
  • Effectively convey insights to the client
  • Tie what’s happening in the accounts to the client’s business
  • Build relationships with clients and partners such as engines or networks
  • Adjust their communication style based on the audience
  • Prepare basic and assist with client-facing deliverables, including presentations and quarterly reviews
  • Understand how to effectively organize ideas and concepts through tools such as PowerPoint

Responsibilities

  • Conduct testing
  • Plan budgets and flighting
  • Develop insights and actions (implications) that demonstrate a thorough understanding of the client’s goals across all relevant objectives
  • Conduct report analyses
  • Develop projections/proposals and understand the tools used to build them
  • Understand, implement, and troubleshoot the tracking process
  • Proactively bring new ideas for the account to improve performance
  • Identify and implement advanced optimization tactics
  • Leverage advanced Excel and campaign management tool skills

Benefits

  • Customized training from Facebook, Twitter and TikTok
  • Regular updates on industry research and best practices
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