Associate, Paid Search

Real Chemistry

18h•$53,000 - $63,000•Hybrid

About The Position

Real Chemistry is looking for an Associate, Paid Search to join their growing team. This individual will be responsible for planning and leading paid search campaigns, implementing best practices, monitoring the latest trends, and generating insights for reports. They will be a large contributor to the overall success of the business by leading the day-to-day management of several paid search accounts and helping to develop strategies to drive future account performance. The role requires collaboration with other media channels, as well as with Account and Analytics teams. The ideal candidate will show a strong interest in analytics, as the approach to search (both paid and organic) is heavily data-driven. This position will report to the Senior Associate of Paid Search and work closely with account & project leads. This is a hybrid role, based in any of their US offices (Boston, Chicago, Carmel, or Lambertville) or remotely within the US, depending on team and business needs. This role will work Eastern business hours.

Requirements

Bachelor’s degree or higher
AdWords & Bing Ads certification preferred
A demonstrated passion for and understanding of search marketing.
0-1 years’ experience in paid search media buying, strategy, or integrated communications – the ideal candidate has a basic understanding of all digital media subject areas
Comfortable working on multiple initiatives at once, adhering to all internal and external deadlines
Strong attention to detail and interpersonal skills
Adaptable, resilient, and OK with adjusting scope, responsibilities, and focus as the company grows.
Proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data
Highly organized self-starter, able to work independently and under tight deadlines

Nice To Haves

AdWords & Bing Ads certification

Responsibilities

Lead and execute paid search campaigns using online platforms and tools including Google AdWords, Bing Ads, Search Ads 360
Manage large search campaign budgets and adjust/optimize as needed, providing key recommendations to account teams and clients
Conduct keyword trend and audience research in tandem with analytics team members to advise paid search recommendations
Create ad content and keyword builds for market deployment that align with the overall paid search strategy and standard methodologies
Track and report performance regularly in cohesion with account teams and analytics teams, generating insights that paint a cohesive story for clients
Partner with the senior associate to develop outstanding paid search strategies and campaigns
Work with the analytics team and other senior members of management to interpret search market analyses and identify key search successes and opportunities
Assist with billing processes by tracking campaign spend, reconciling invoices, and supporting accurate documentation