Senior Associate, Media Planning & Activation

UNFOLD Agency•Culver City, CA

2d•Onsite

About The Position

UNFOLD is an award-winning digital creative agency based in Los Angeles, partnering with leading entertainment, gaming, and consumer brands. We develop culturally relevant, digitally driven campaigns that connect audiences to brands across platforms, with a strong focus on performance, innovation, and measurable impact. We operate at the intersection of creative, media, and culture, helping brands break through with work that is both strategically sound and culturally relevant. We are seeking a Senior Associate, Media Planning & Activation to independently manage campaign execution, optimization, and performance across biddable and direct media channels. This is a hands-on role responsible for building, managing, and optimizing campaigns while supporting strategic planning and ensuring high-quality execution. You will play a critical role in delivering performance, maintaining operational excellence, and contributing to cross-functional collaboration. The ideal candidate is highly detail-oriented, performance-driven, and comfortable operating across multiple platforms while working closely with Supervisors and senior leadership.

Requirements

4-7+ years of experience in paid media
Strong hands-on experience across multiple platforms
Experience managing campaigns independently
Strong analytical and problem-solving skills
Excellent attention to detail and organizational abilities
Ability to manage multiple workstreams in a fast-paced environment
Media strategy tools: eMarketer, Comscore, platform insights
Tagging, pixels, and conversion tracking (Meta Pixel, Google tags, CAPI)
First-party and third-party data usage
Attribution and measurement fundamentals
Excel / Google Sheets for reporting and analysis
Google Docs and Slides / PowerPoint for reporting support

Nice To Haves

Programmatic (DV360, Nexxen, TTD exposure)
CTV / OLV
Audio
DOOH
Direct IO, sponsorships, and takeovers

Responsibilities

Build and manage campaigns across: Paid Social (Meta, TikTok, Snapchat, Reddit), YouTube & Google Ads, Programmatic (DV360, Nexxen, TTD exposure), CTV / OLV, Audio, DOOH, Direct IO, sponsorships, and takeovers
Execute audience targeting, segmentation, and retargeting strategies
Manage budgets, pacing, and delivery across campaigns
Ensure campaigns launch accurately and on schedule
Monitor and optimize campaign performance across key KPIs: CPA, ROAS, CAC, CTR, CVR, engagement
Execute structured A/B testing frameworks, including: Creative and messaging, Audience segmentation, Bidding and optimization strategies
Identify trends and performance drivers
Implement optimizations and scale winning tactics
Support implementation of incrementality testing (geo-lift, holdouts, lift studies)
Understand attribution models and performance limitations
Maintain accuracy of tracking and data inputs
Analyze performance and support insight development
Contribute insights on: Platform performance trends, Creative effectiveness, Audience targeting strategies
Support development of data-backed recommendations
Share learnings to improve future campaign performance
Execute campaigns in line with established SOPs
Maintain consistency across: Campaign setup, Naming conventions, Tracking and QA
Identify areas for improvement in workflows and execution
Partner closely with: Creative teams → asset delivery and testing, Analytics teams → reporting and measurement, Media Ops → timelines and execution readiness
Support alignment across teams and deliverables
Support Associates and Junior Associates
Assist with onboarding and training
Provide guidance on campaign execution and QA
Building and launching campaigns across platforms
Monitoring performance and pacing
Implementing optimizations and testing
QA campaign setup, tracking, and assets
Pulling and analyzing reports
Coordinating with internal teams on deliverables