Senior Associate Marketing Manager

Turkey Hill•Conestoga, PA

3d•Onsite

About The Position

The Sr. Associate Marketing Manager serves as the strategic lead for Turkey Hill’s consumer marketing efforts, guiding execution across owned, earned, and paid media channels. This role manages performance and content across websites and social platforms, oversees media buying across digital, OOH, and retail, and leads sponsorship and event activations. The position also advances our purpose-driven initiatives through the Turkey Hill Clean Water Partnership, deepening community engagement and support.

Requirements

Must be at least 18 years of age
Bachelor’s degree in Business or related area
Bachelor’s degree preferably in Marketing, Business or Communications
5+ years of related professional experience working within the digital marketing ecosystem
Excellent verbal and written communication skills, strong organizational skills and a high proficiency in digital marketing tools, capabilities and technologies
Intermediate to advanced knowledge of Microsoft Office, especially Excel and database software applications required

Responsibilities

Lead digital marketing planning and execution across TurkeyHill.com, TurkeyHillExperience.com, and TurkeyHillNation.com, ensuring a cohesive user experience, updated content, and strong performance metrics.
Manage paid digital media campaigns (search, display, video, social) and optimize for reach, efficiency, and ROI; manage external agencies and reporting.
Provide strategic direction and oversight for social media and ensure content efforts ladder up to broader brand and business goals.
Plan and manage traditional and digital media buying, including social, search, display, out-of-home (OOH), and shopper programs.
Collaborate with the sales and category teams to integrate customer and retail objectives into paid media strategies.
Lead sponsorships and regional partnerships (e.g., Baltimore Orioles, Wells Fargo Center) overseeing branded strategy and activations.
Lead event activations and sampling programs, expanding partnerships with local events and community organizations to build brand presence and drive meaningful engagement.
Lead marketing efforts for the Turkey Hill Clean Water Partnership, a sustainability initiative focused on water conservation, community engagement, and fundraising.
Partner with non-profits, local leaders, and internal stakeholders to drive awareness and participation.
Support broader brand initiatives and perform additional strategic marketing responsibilities as needed.
Perform all duties within established Good Manufacturing Practice (GMP) and FSMA guidelines as well as all safety regulations.
Comply with Safe Quality Foods (SQF) food safety and quality standards.
Perform all other duties as assigned.