Senior Marketing Manager
About The Position
At Keypath Education, we’re transforming the way people access education by partnering with leading universities to deliver high-quality online learning experiences. We’re looking for a Senior Marketing Manager to join our Marketing team and play a pivotal role in shaping strategy, driving performance, and championing the student experience across a designated portfolio of university partners. This is a senior leadership role for a commercially minded, customer-focused marketer who knows how to turn insights into action, bring people together around a clear strategy, and drive measurable business outcomes. As Senior Marketing Manager, you’ll lead an agile marketing squad and work closely with cross-functional teams and university partners to develop and deliver customer-centric go-to-market strategies.
Requirements
- 7+ years’ marketing experience across integrated marketing, digital performance marketing and/or 1:1 marketing.
- Proven experience leading, coaching and motivating high-performing marketing teams.
- Strong strategic planning skills, with the ability to translate business objectives into actionable marketing plans.
- Strong stakeholder and relationship management skills, including experience influencing cross-functional teams and external partners.
- Experience managing marketing budgets and making ROI-based investment decisions.
- Strong analytical skills and the ability to turn data into clear, actionable insights.
- Working knowledge of paid search, SEO and website/CRO.
- A growth mindset and genuine enthusiasm for innovation, experimentation and continuous improvement.
- Experience with Google Analytics, Salesforce Marketing Cloud (SFMC) and data visualisation tools.
- Enjoy bringing people together, challenging the status quo, and finding better ways to deliver meaningful outcomes for customers and the business.
- Residing in Australia with full working rights.
Responsibilities
- Lead the development and optimisation of integrated go-to-market strategies, using customer, competitor, market and performance insights to shape propositions and campaigns.
- Own portfolio marketing performance, using data and commercial insights to identify opportunities, improve funnel performance and maximise ROI.
- Build strong relationships with university partners and internal stakeholders, influencing strategic decisions and driving alignment around shared goals.
- Lead, coach and develop a team of marketing professionals, while setting clear strategic direction and priorities for the marketing squad.
- Oversee end-to-end campaign execution, ensuring marketing activity is effectively delivered, measured and continuously optimised.
- Champion the student experience by staying close to the customer journey and using insights to create more meaningful connections.
- Bring a test-and-learn mindset to the team, identifying opportunities to innovate, experiment and scale what works.
- Manage marketing investment and budgets, making informed commercial trade-offs across the portfolio.
- Apply strong knowledge of digital channels including paid search, SEO, website/CRO and emerging discovery channels.
Benefits
- Flexible “Work Anywhere” model (remote, hybrid or office)
- High-growth environment with strong career development opportunities
- Collaborative, innovative, people-first culture
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
