Senior Associate, Marketing Generalist

Capital One • Houston, TX

2d • $86,000 - $98,200

About The Position

Senior Associate, Marketing Generalist Job Description Supports a sales-oriented B2B marketing organization by ensuring consistent brand execution, quality of content, reliable performance reporting, process adherence across the department, and supports roll out strategy for all new programs and services put into the market. Manages copy editing, brand governance, special projects, marketing operations support, develops ad hoc presentations, and process optimization to support marketing program roll out and the sales team with tools. Manage triple constraints within each project and partner with external vendors and internal partners to get the job done while creating efficiencies.

Requirements

• Bachelors Degree
• At least 2 years of experience in Marketing
• At least 1 year of experience in Direct advertising

Nice To Haves

• Bachelors Degree in Marketing, Advertising or Consumer Behavior
• 5+ years of experience in Marketing
• 2+ years of experience in Market Research
• Strong copy editing, proofreading, and grammar skills
• Experience enforcing brand guidelines
• Experience creating B2B presentations and talking points
• Proficiency with marketing and reporting tools (e.g., HubSpot, Marketo, Pardot, Salesforce, Looker Studio, Tableau, Excel)
• Strong organizational skills and experience documenting processes or workflows
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Experience in a sales-driven or regulated industry (e.g., financial services, healthcare, technology, manufacturing)
• Experience building reports or dashboards for leadership

Responsibilities

• Content Quality & Copy Editing - Ensures content is accurate, clear, and consistent with brand guidelines by editing materials, managing claims, and maintaining style guide adherence and maintenance and creation of templates.
• Marketing Reporting & Analytics - Create and maintain reporting summarizing departmental marketing performance and other project reports, ensuring accurate, consistent data and actionable insights for leadership.
• Process Development & Operational Support - Develops and implements standardized marketing processes and documentation, identifies operational improvements, and coordinates project execution to enhance workflow quality and team alignment.
• Ad Hoc Project Management – Creates presentations to support marketing programs and sales enablement initiatives and manages special projects as needed

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees