Marketing Generalist / Growth Marketing Manager

Relay Commerce•Philadelphia, PA

4d•$50,000 - $110,000•Remote

About The Position

As Growth Marketing Manager, you will own Flockler's marketing engine from strategy to execution, leading a small team and managing our agency partnerships. We are looking for someone excited to roll up their sleeves and drive growth in a scaling product environment. You'll work closely with two other marketing professionals while managing relationships with external agencies ( i.e. Webflow, paid advertising). As the marketing owner of HubSpot, you'll be responsible for optimizing our marketing automation, lead management, and reporting infrastructure. You'll partner with our General Manager, Customer Success, Account Management, and Engineering teams to build and execute Go-To-Market plays, manage our marketing operations, and drive pipeline growth. You'll need to possess strong leadership and organizational skills, take ownership of your work, and have an insatiable desire to take action and make things happen.

Requirements

Team Leadership: 2+ years of experience managing and developing marketing team members, with proven ability to delegate, provide feedback, and drive accountability
Agency Management: Proven track record managing multiple external agencies and vendors, delivering quality work on time and on budget
HubSpot Expertise: 1+ years of hands-on experience with HubSpot Marketing Hub, including workflow automation, lead scoring, email marketing, and reporting. HubSpot certification strongly preferred
Marketing Experience: 5+ years in product marketing, growth marketing, or digital marketing roles, preferably in B2B SaaS or martech
Event Marketing: Experience planning and executing industry events, conferences, or webinars with measurable pipeline impact
Project Management: Demonstrated ability to manage multiple initiatives simultaneously, keeping projects on track and stakeholders aligned
Technical Proficiency: Hands-on experience with Webflow (or similar CMS), Google Analytics, and project management tools
Analytical Mindset: Comfortable using data to measure performance, identify opportunities, and make decisions
Communication Skills: Exceptional written and verbal communication skills for creating compelling copy and aligning cross-functional teams
Go-To-Market Expertise: Experience launching products or features and executing integrated marketing campaigns
Outbound Marketing: Proven experience developing and executing outbound marketing campaigns, including cold email sequences, paid acquisition channels, and/or direct outreach strategies that generated measurable pipeline growth

Nice To Haves

Experience building and scaling a marketing function from 0 to 1
Familiarity with social media marketing, user-generated content, or martech industry trends
Understanding of B2B SaaS sales cycles and pipeline metrics
Experience with trade show logistics, booth management, and event sponsorships
Knowledge of marketing tech stack integrations and data flows
“Get stuff done” Attitude - demonstrated ownership, initiative, and motivation
Comfortable working in a fast-paced, startup or growth-stage environment where priorities evolve quickly
Strong work ethic and ownership. Self-motivated, detail-oriented, and proactive in driving projects forward