Manager, Growth Marketing

Tennis Channel•Santa Monica, CA

4d•$80,000 - $100,000•Onsite

About The Position

Tennis is surging in the US as fans connect to the sport across every screen—from cable to FAST to smart TVs and apps. Tennis Channel is expanding its footprint across platforms and redefining how fans watch and engage with the game. This is a unique opportunity to own one of Tennis Channel’s most critical growth levers at a pivotal time for the business. You’ll report to the Executive Director, Integrated & Growth Marketing and work directly with senior leadership to shape how our content connects with fans across every platform. With autonomy, strategic influence, and measurable impact, you’ll define how Tennis Channel grows in the modern streaming era. We’re looking for a Manager, Growth Marketing to accelerate subscriber acquisition, optimize performance, and drive measurable revenue growth across audiences and channels. This is a high-impact role for a data-driven marketer who thrives at the intersection of paid media, analytics, and audience growth. If you excel at turning insights into results, this is your lane. This role is onsite in our Santa Monica, CA office.

Requirements

At least 5 years of growth or performance marketing experience, ideally within streaming, digital media, sports, or entertainment
Proven success managing paid media and acquisition campaigns across multiple channels and platforms
Strong analytical skills with the ability to interpret complex data and translate insights into strategy
Experience optimizing campaigns against KPIs such as CPA, ROI, LTV, and churn
Familiarity with performance dashboards, attribution modeling, and tools such as Google Analytics, Power BI, or Tableau
Working knowledge of CTV/FAST ecosystems, ad formats, and audience segmentation
Excellent communication and collaboration skills; able to translate technical insights into business impact
A self-starter mindset with the ability to manage multiple projects in a fast-paced environment

Responsibilities

Drive the Paid Media Strategy
Own the end-to-end growth marketing funnel across DTC streaming, FAST, and linear platforms to achieve acquisition and CPA goals.
Identify and activate high-impact growth opportunities across channels, including social, search, CTV, programmatic, and partner marketing.
Build data-informed campaign plans around key tentpoles, programming priorities, and seasonal peaks to drive engagement and subscriptions.
Collaborate with creative partners to ensure assets are optimized for performance, message consistency, and fan engagement.
Analyze & Optimize for Growth
Manage and report on key KPIs including acquisition volume, conversion rate, retention, LTV, and churn across DTC and partner ecosystems.
Build and maintain performance and pacing dashboards to deliver actionable insights to marketing, product, and leadership teams.
Design, execute, and analyze A/B and multivariate tests to optimize creative, messaging, targeting, and offers.
Connect top-funnel performance to downstream outcomes—conversion, retention, and LTV—to inform investment and campaign optimization.
Champion data-driven decision making across teams, ensuring seamless integration of analytics tools and marketing platforms.
Stay ahead of trends in digital media, ad tech, and audience measurement to inform long-term growth strategies.
Collaborate & Scale
Partner with the performance marketing agency to translate internal priorities into impactful campaigns that drive acquisition and engagement.
Collaborate cross-functionally with Product, Content, Partner, Social, Creative, and CRM teams to align strategy and messaging.
Work with Distribution & Partner Marketing to support audience growth initiatives tied to FAST and CTV launches.
Contribute to strategic planning, forecasting, and post-campaign reporting across marketing and business teams.
Identify and implement opportunities to improve attribution, measurement, and overall marketing efficiency.
Build strong relationships with platform reps and partners to test emerging tools and optimization strategies.