Senior Associate, Marketing Content Designer

Capital One•Toronto, ON

5d•Hybrid

About The Position

In this role, you’ll be the strategic voice behind our ads, social platforms, and customer touchpoints, responsible for crafting, optimizing, and leading our content engine across all outbound marketing channels. You’ll be the guardian of our brand’s pulse, using your words to drive growth, deepen customer loyalty, and make our brand’s vision unmissable. You’re someone who blends storytelling with conversion psychology, knows how to pack a punch into a character limit, and loves seeing your words drive actual results. You’re interested in the "why" as much as the "what," and you're ready to collaborate with a high-energy team of designers, marketers and project managers to bring our content pillars to life. Candidates must submit work samples/portfolios with their application.

Requirements

4+ years of experience in multichannel, customer-facing content creation (copywriting, content strategy, digital marketing, online publishing, UX writing, etc.)
Proven writing, editing and marketing skills, and outstanding command of English spelling and grammar.
Experience with CP style and working with company style guides.
Proficiency with varied content types a, whether long-form (e.g. blog posts, press releases) or short-form (e.g. social media copy, banner ads, social posts).
Ease with managing multiple projects big and small, while navigating a fluctuating workflow, maintaining copy decks, meeting deadlines and proactively communicating status updates.
Incredible people skills and ability to partner effectively with diverse stakeholders (marketing, product, legal).
Desire to collaborate, incorporate feedback and negotiate when necessary.
Working knowledge of accessibility, plain language and SEO best practices.
A willingness to embrace change, adapt strategies on the fly and be open to new ways of working.
Google Workspace (proficient).
Figma or comparable design/prototyping tool (proficient).
Adobe Workfront or comparable work management software (working knowledge).
Google Gemini or equivalent generative AI technology (working knowledge of prompt engineering, custom agents and agent chaining).

Nice To Haves

Bachelor's degree in English, journalism, public relations or a related marketing communications field.
Experience in the financial services industry.
Experience working for a creative agency or in-house creative team.
Experience using professional AI tools to scale and improve content production.
Experience using content management systems to create, edit and update content.

Responsibilities

Leveraging strong writing and deep user experience expertise to craft compelling, on-brand, error-free content for outbound marketing channels.
Interpreting and building upon creative briefs to deliver performance-accountable digital ads, brand campaigns, social media posts, videos, emails, blog posts, letters and more.
Ensuring that messaging fits its delivery format, channel or stage of the marketing funnel, and incorporates user experience, SEO and accessibility standards.
Partnering closely with graphic designers, video designers, editors, project managers and marketers to facilitate cohesive, deadline-driven work.
Developing and maintaining systems and best practices for content creation, maintenance and repurposing.
Using appropriate tools, frameworks and design systems to do so.
Interpreting business priorities, reviewing metrics from current or previous campaigns, and developing strategies for creative messaging to influence them.
Presenting to internal stakeholders, advocating for content strategies and best practices, and anchoring recommendations with reasoning.
Demonstrating knowledge of evolving industry trends and technology, including AI adoption, and adapting creative strategies to leverage them effectively.
Conducting periodic competitive audits.