Senior Associate, Full-Funnel Growth Creative

Harry's • New York, NY

5d • $71,200 - $89,000 • Hybrid

About The Position

This role owns the complete loop of performance creative, from pulling insights and writing the brief, to shooting and editing the asset, to trafficking it into paid channels and reading the results. The Senior Associate, Full-Funnel Growth Creative will work across three brands (Harry's, Flamingo and Lume), contributing towards a high-velocity creative engine that turns consumer understanding into measurable growth for new products. The position sits within the Upstream team and reports to the Director of Upstream Innovation, Brand Marketing, working closely with Growth, Makers, and Supply Chain. This is an opportunity to drive creative output and media performance simultaneously.

Requirements

• 2–4 years of experience in performance marketing, growth creative, or a related role — ideally at a DTC brand, agency, or startup where you touched creative and media together.
• Hands-on experience with paid social platforms — Meta Ads Manager and/or TikTok Ads Manager — including campaign setup, daily optimization, and reporting.
• Proficiency in creative production tools: Adobe Premiere, Photoshop, Illustrator, After Effects, and/or Figma.
• Comfort with Excel or Google Sheets for data manipulation, performance analysis, and test tracking.
• Experience briefing and producing UGC or creator-led content.
• Full-stack growth creative mindset, comfortable owning the entire process from insights to media performance.
• Customer-obsessed with an instinct for customer needs.
• Data-fluent, able to pull and interpret performance data independently.
• Hands-on maker, comfortable with shooting, editing, and designing.
• AI-believer and adopter, actively building fluency in generative AI tools.
• Socially native, understanding content consumption nuances across platforms.
• Fast and iterative, energized by high-output environments.
• Clear communicator, able to tailor messages to different audiences.
• Proactive, comfortable with ambiguity and creating structure.

Nice To Haves

• Experience managing media across Google, Snap, or YouTube in addition to Meta and TikTok.
• Experience working across multiple brands simultaneously.

Responsibilities

• Mine performance data, consumer insights, and platform trends to identify what's working, what's stale, and what's worth testing next.
• Develop testable creative hypotheses — framing the 'why' behind each concept before production begins.
• Write clear, actionable creative briefs (for yourself and external collaborators) that translate consumer truth into executional direction.
• Conduct ongoing competitive analysis across Harry's, Flamingo, and Lume category landscapes to surface opportunities and whitespace.
• Ideate, concept, and script, 5+ net-new creative concepts per week, per product for paid social.
• Produce assets across formats: short-form video, static, UGC-style, and light motion — comfortable owning end-to-end with minimal handoffs.
• Use AI tools (e.g. Veo, Imagen, ChatGPT) to generate, iterate, and accelerate asset production.
• Support content capture on set — from scrappy phone shoots to larger-scale productions.
• Traffic and launch campaigns across paid social channels (Meta, TikTok, Snap, YouTube, and others), independently managing day-to-day ad operations.
• Monitor key performance metrics daily, flag meaningful trends, and make real-time optimizations to maximize efficiency of spend.
• Build and maintain a structured testing and learning plan — clear hypotheses, defined success metrics, and stakeholder-ready readouts.
• Translate performance results into the next iteration of creative, closing the loop between what ran and what gets made next.
• Report on learnings to cross-functional stakeholders, clearly communicating what worked, what didn't, and what we do next.

Benefits

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• L&D stipend
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from our family of brands

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed