Senior Associate, Experience & Digital Marketing Business Planning, Brand Program Planning and Prod

New York Life•New York, NY

51d•$100,000 - $143,000•Hybrid

About The Position

This role is part of the Business Planning team, in the Experience & Digital Marketing organization (E&DM). Business Planning supports E&DM and enterprise partners through (1) management of E&DM’s integrated business plan, roadmap, and portfolio of work, (2) mobilization and delivery management of large-scale, cross-functional programs and projects that support E&DM’s strategic goals, and (3) the empowerment of E&DM employees to organically grow, connect, and collaborate to achieve business outcomes. The Senior Associate would be responsible for supporting the Brand Program Business Planning Lead in the mobilization, production, and delivery management of large-scale brand and experience marketing programs by defining and facilitating the planning, sequencing, production, and delivery of integrated campaigns. The ideal candidate is a motivated, adaptable, and extremely detail-oriented individual who can support large-scale brand and experience marketing production efforts — from campaign planning and creative development through to production shoot coordination, post-production, final asset delivery, launch readiness, and reporting. They should understand how creative campaigns and films come to life, including preproduction, production shoots, post-production, talent coordination, contractual dependencies, budget tracking, rights and usage considerations, deliverable management, and cross-channel activation. Eagerness to engage with and listen to employees and partners of all levels, bringing passion, production discipline, strategic planning detail, and thoughtfulness to every interaction is key. A strong team player who takes direction well, follows through reliably, and knows how to support senior program leads, creative partners, and cross-functional stakeholders with clarity, flexibility, and good judgment is desired. Strong written and verbal communications are essential, along with the ability to create and manage detailed project and production plans, facilitate cross-functional teams of stakeholders, synthesize outputs, and ask the right questions to uncover dependencies, risks, and production needs. The candidate should be a critical thinker with the ability to manage multiple details across fast-moving workstreams, highly organized, and able to bring structure, calm, and momentum when timelines shift, talent availability changes, edits evolve, budgets move, or stakeholders need fast alignment.

Requirements

A minimum of a bachelor’s degree and at least 7 years of relevant experience
Proven knowledge of creative and content production, including production operations, rights and usage management, talent and asset licensing, vendor management, budgeting, delivery planning and management.
Proficiency in using digital tools and platforms.
Must be "all-in" on learning and scaling AI (training is provided by the company) or have proven experience using AI.

Nice To Haves

Familiarity with Adobe Workfront would be a great value-add.
Proven experience using AI is an incredibly strong value-add.

Responsibilities

Support the planning and delivery of brand and experience marketing programs, helping ensure creative campaigns, films, and campaign assets are planned, sequenced, produced, reviewed, approved, and delivered on time and on budget.
Support the development and management of production planning and details across internal teams, creative agencies, production agencies, media teams, legal, procurement, finance, business affairs, and external vendors, helping ensure production requirements, timelines, dependencies, approvals, and resource needs are fully understood and actively managed.
Partner with creative, brand, media, web, social, communications, and experiential teams to help ensure campaign outputs are connected across channels and delivered in accordance with approved creative strategy, campaign objectives, brand standards, specifications, and launch plans.
Support cross-functional planning, governance, and decision-making across stakeholders, helping drive alignment on priorities, milestones, dependencies, risks, budget impacts, and production tradeoffs through planning sessions, status meetings, and written updates.
Maintain production and program management artifacts, including integrated program and production timelines, milestone roadmaps, status trackers, capacity and dependency views, deliverable lists, review and approval plans, budget and contracting inputs, and planning assumptions.