Senior Associate Director, Marketing Systems and Automation

University of Chicago•Chicago, IL

7d•Hybrid

About The Position

The Senior Associate Director, Marketing Systems and Automation owns Booth's marketing automation strategy and execution. This role works across Booth marketing and the broader school to implement automation that enhances efficiency, with a primary focus on Executive Education and additional support for Booth Marketing's wider initiatives. The position is responsible for all aspects of the MarTech Stack, including but not limited to Marketo, Salesforce, and Workfront, managing databases for Booth Marketing, automating campaign execution (emails, segmentation, lead workflows, lead scoring, nurturing streams, landing pages, forms), and developing forecasting reports. Expertise in this role will be utilized to oversee system training, ensuring accurate reporting of business activities. The role collaborates closely with the Marketing Operations team on new marketing automation initiatives, including modernization and change management of project management systems, agentic builds, integrations, and the rollout of marketing collaboration platforms. This position focuses on maintaining and improving marketing systems while providing coaching and support to colleagues. It requires a self-starter with business acumen, an understanding of overall business objectives, AI frameworks, agentic workflows, and the ability to work effectively across cross-functional teams, partners, and vendors. The role combines marketing strategy with operational oversight for effective marketing technology management and strategic execution. As marketing automation evolves across the organization, this role will extend its systems expertise to support automation for centers and partners, connect data infrastructure to systems and processes, and help unify platforms and best practices across business units. This position is not eligible for employer-sponsored employment authorization.

Requirements

Minimum requirements include a college or university degree in related field.
Minimum requirements include knowledge and skills developed through 7+ years of work experience in a related job discipline.

Nice To Haves

Bachelor’s degree.
Master’s degree.
Relevant Salesforce professional experience.
Demonstrated experience with Marketo or comparable marketing automation platforms, with demonstrated success implementing marketing enablement, automation, and journey orchestration initiatives, required, preferably in higher education.
Background with operational technology, automation tools, AI frameworks, and agentic AI workflows, including familiarity with AI-powered marketing capabilities such as predictive analytics, generative content, personalization, and lead scoring.
Strong expertise in web technologies, digital platforms, and IT processes; working knowledge of HTML and CSS.
Strong understanding of content tagging, personalization strategies, customer journey mapping, and scalable automation program design across multiple teams or business units.
Familiarity with data visualization or BI tools such as Tableau is a plus, along with flexibility to work hours as needed to meet business demands.
Proven ability to work effectively across multiple departments and with external vendors, including strong cross-functional collaboration and vendor management skills.
Strong analytical, strategic thinking, and problem-solving abilities, with the judgment to translate insights into practical, actionable solutions independently.
Excellent organizational and project management skills, including the ability to manage multiple projects simultaneously, prioritize competing demands, and adapt quickly to changing business needs.
Work both independently as an individual contributor and collaboratively within cross-functional teams to align stakeholders around automation strategies and execution.
Strong communication skills, including verbal, written, and presentation abilities.

Responsibilities

Administers and optimizes Salesforce and Marketo, including ongoing system management, data quality, and data cleansing.
Builds and manages data frameworks that enable audience segmentation, personalized content, and targeted messaging.
Develops training materials and leads user training to support system adoption, change management, and new process rollouts.
Leads change management for technology consolidation and new platform implementations, partnering with IT on security, backend configuration, documentation, and rollout readiness.
Partners with research, data science, and marketing operations teams to deliver real-time reporting and insights on lead generation, geographic trends, campaign effectiveness, and related decision-making needs.
Identifies and implements opportunities for marketing and operational automation, including personalization, triggered communications, task routing, database cleansing, QA processes, and digitally enabled workflows.
Extends and standardizes marketing automation frameworks; leads scoring models, database governance, automation logic, naming conventions, and reporting structures across the MarTech ecosystem.
Supports the evaluation and rollout of AI-powered tools across the marketing technology stack, including predictive lead scoring, machine-driven personalization, and workflow automation to improve performance and efficiency.
Defines integration requirements across platforms, technologies, and data domains, and designs technical solutions that connect them into a cohesive digital ecosystem.
Serves as a mentor and subject matter resource for other marketing systems administrators while exploring emerging digital technologies and translating innovation opportunities into actionable project plans.
Leads one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research.
Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.
Manages relationships with external sales agencies.
Performs other related work as needed.