Senior Associate Consumer Marketing Manager

Domino's•Ann Arbor, MI

About The Position

Domino’s Pizza is seeking a skilled senior associate digital campaign marketing manager to activate on multi-step, multi-channel sequences and personalized campaigns to drive lifetime value. This role will be vital in unlocking Domino’s significant data advantage and accelerating impact of digital channels to drive topline business growth by deploying more relevant, high-value consumer experiences across channels.

Requirements

Bachelor’s Degree in business, marketing, or related field
5+ years in developing CRM digital experiences at scale
Familiarity with online marketing tools including CRM systems and marketing automation tools.
Self-starter with high focus on team success across function
Strong written and verbal communication skills
Strong project management and leadership ability
Ability to sift through data/insights and translate into effective marketing activation plans
Proven ability to drive change and adapt quickly

Nice To Haves

Digital UX experience within the QSR or retail eCommerce industry is desired
Experience activating machine-learning models like Lifetime Value and Next Best Action in customer-facing experiences is desired

Responsibilities

Develop and lead initiatives for Personalization Digital Customer Journey
Collaborate with Manager, Personalization and Customer Lifecycle on the strategic roadmap for digital customer journeys and personalization in partnership with Data Sciences, Data Management, Digital Media, Customer Care, and eComm teams
Partner with data sciences to apply machine-learning models and optimize digital customer journeys and personalization campaigns
Strategic development of targeted/personalized campaigns aimed at solidifying acquisition and increasing frequency
Set the strategic roadmap for journey and personalization based eComm features, offers, and enablement
Partner with decision science on integration of data and data models into personalization campaigns and/or customer journeys
Collaborate and gather information to assist in creating presentations to Marketing Leadership and other advisory boards regarding program performance or other key updates.
Maintain working knowledge of Customer Journey best practice, including technical solutions as well as data integration approaches on eComm and marketing channels
Project Management of Personalization Campaigns & Digital Customer Journeys
Work with cross-functional groups including MarTech Operations, Data Sciences, Data Management, Media, IT, Marketing, Legal, etc. to develop full project plans tied to multi-channel, multi-step journeys and personalized/targeted campaigns
Establish key milestones, deadlines and dependencies for each cross-functional team and track cross-functional progress against those deadlines/milestones
Own the prioritization and implementation of enhancements for journey & personalization based eComm features, offers, and enablement.