Senior Associate, Consumer Integrated Marketing - Local Marketing, Top SMBs
About The Position
The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial, and data-driven marketer to grow DoorDash's Marketplace. This role will report into the Local Marketing team lead, and will own the strategy, development and execution of B2B2C integrated campaigns featuring newly acquired and existing top SMBs (Small to Medium-Sized [Restaurant] Businesses). You will work closely with cross functional teams to ensure we are driving impact to our restaurant partners and DoorDash. In this role you will lead the execution and optimization of local marketing playbooks to attract and retain top SMBs to DoorDash. The ideal candidate is someone who is comfortable operating at the lowest level of detail, keeping a strong pulse on business performance to ensure the cross-functional marketing team has a clear understanding of how we are pacing to quarterly and annual goals. They have experience building consensus with large cross-functional teams, and excel at tracking and communicating campaign performance while achieving marketing and business objectives.
Requirements
- Bachelor’s degree or higher; MBA a plus
- 4+ years as a Marketer spanning integrated marketing or brand and media
- Strong organizational skills, ability to manage at the lowest level of detail, and strong executional prowess.
- Excellent verbal / written communication and presentation skills and are able to organize critical info both to senior leaders, external partners, and cross-functional stakeholders.
- A creative and entrepreneurial mindset - you enjoy tackling unsolved problems, building, and finding creative solutions with limited resources.
- A love for collaborating and working on a team with extensive cross-functional experience partnering with groups across (both internal and external) marketing partners (ie. CRM, paid media, creative, etc), analytics, product, etc.
Responsibilities
- Oversee 25-30 concurrent integrated campaigns for our Top SMBs each quarter, liaising with external and internal stakeholders to build marketing programs across paid media (offline + online), promotions, influencer, CRM, in-app, and bespoke local activations.
- Write creative / strategic briefs, set the marketing strategy, oversee GTM deployment, deliver impact reporting, drive cross-functional alignment, and provide regular status updates on campaign progress with key stakeholders from sales, strategy & operations, marketing, and analytics.
- Develop customized co-marketing strategies and plans for select Top SMB exclusive partners each quarter; scale winning strategies to future SMB acquisitions.
- Use a data-first approach to set goals for our campaigns and optimize our marketing against those goals, to improve profitability, volume, and DoorDash new customer acquisition.
- Manage local budgets and allocate resources to targeted marketing efforts to achieve Mx acquisition goals.
Benefits
- 401(k) plan with employer matching
- 16 weeks of paid parental leave
- Wellness benefits
- Commuter benefits match
- Paid time off
- Paid sick leave
- Medical, dental, and vision benefits
- 11 paid holidays
- Disability and basic life insurance
- Family-forming assistance
- Mental health program
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What This Job Offers
Job Type
Full-time
Career Level
Senior
