Senior Associate, Commerce Search

WPP Media•New York, NY

12d•$45,000 - $90,000•Hybrid

About The Position

The Senior Associate, Commerce Search will assist in tactical activation and overall day-to-day media management of search-based activations. You will be heavily involved in the keyword strategy development, competitive research, day-to-day campaign setup, management, and reporting of search media buys. This role will be focused on search activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role will require an understanding of each of the platforms search offerings – from self-serve to managed service buys. You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client. You will be supporting the Manager, Commerce Search as we seek to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

Requirements

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
2+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media search execution.
Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
Strong drive to understand the retail landscape and latest trends in commerce media.
Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
Ability to collaborate and work effectively with internal teams and external partners.
A self-starter attitude that thrives in a fast-paced environment.
Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.

Responsibilities

Manage search media activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
Optimize client accounts to meet their established KPIs.
Manage and build strong relationships with the client teams across Ecommerce, Retail Media, and Brand.
Ensure on-going campaign compliance to GroupM established guidelines and best practices.
Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
Identify insights and optimizations utilizing historical data and competitive research.
Address technical issues with search campaign serving.
Understand key drivers of performance on various ecommerce platforms and marketplaces.
Assist with reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.