Senior Associate - Card Direct Marketing (Hybrid)
About The Position
Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative and data-driven Senior Marketing Associate for the Branded Card Acquisitions team to help support marketing efforts for our Upmarket consumer segment. This associate will play a critical role in our growth strategy, focused on acquiring new customers through Direct Mail marketing. This role requires a mix of channel marketing expertise, comprehensive knowledge of our product portfolio, and marketing analytics and optimization. You will be responsible for leading the strategy, creative development and execution of marketing campaigns while working closely with world-class creative agencies and cross-functional stakeholders. This highly visible role creates a powerful opportunity to take your leadership, marketing strategy, and technical skills to the next level.
Requirements
- An entrepreneurial spirit, initiative, leadership, creativity, balance of proactivity and reactivity, and a drive for results
- Experience leading and managing creative processes, working with creative teams and agencies, and writing effective creative briefs
- Ability to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work
- Multi-Channel marketing and direct response experience, including direct mail and digital
- A passion for leveraging data, metrics, and insights to drive results and learnings
- A curious mindset, ready to dig in on consumer attitudes/behaviors/trends and draw implications for marketing
- Highly effective communication skills with outstanding writing, editing, and presentation abilities
- Strong working knowledge of Google Suite (Sheets, Docs and Slides)
- Bachelor's degree or military experience
- At least 2 years of experience in multi-channel marketing with data-driven direct response, including direct mail
- At least 2 years of experience in planning, execution, and analysis of marketing programs
- At least 2 years of experience managing creative processes and working with creative teams
Nice To Haves
- Experience working with cross-functional teams in a matrixed environment
- Experience in financial services marketing
Responsibilities
- Lead development and execution of ongoing mail acquisition campaigns and testing initiatives for the Upmarket segment
- Serve as key liaison for and collaborate with cross-functional teams including partners from: Marketing & Analysis (P&L owners), Creative, Operations/Production, Legal etc.
- Collaborate with analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/ testing strategies
- Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact
- Influence internal decision makers with formal recommendations and informal networking through excellent communication
- Work proactively in an agile environment and identify when to work outside the process in whitespace
Benefits
- comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
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What This Job Offers
Job Type
Full-time
Career Level
Senior
