Senior Associate, Business Development & Marketing
About The Position
This role is responsible for driving CECP's organizational growth by identifying, cultivating, and converting new member relationships with leading companies committed to corporate purpose. Working collaboratively across engagement, marketing, and research teams, the position develops strategic outreach campaigns, builds and manages a robust business development pipeline, and communicates CECP's unique value to prospective members. The ideal candidate is a proactive, relationship-oriented professional with strong business development, marketing, and communication skills who is passionate about helping businesses create positive societal impact while contributing to CECP's continued growth and success. This position is a fully remote postition.
Requirements
- 3-5 years’ professional experience, ideally with direct experience in business development and sales/marketing
- Bachelor’s degree required
- Strong organizational, time management, and project planning skills; keen attention to detail
- Interest in businesses’ role in society, CSR, and creating a better world through business.
- Excellent research, writing, editing, and oral communication skills; commitment to customer service and comfort in speaking with corporate leaders and executives; Demonstrated proficiency in Microsoft Office (Word, Excel, PowerPoint) and other basic computer programs
- Roll-up-your-sleeves, solutions-oriented, entrepreneurial attitude to work with high-performing team.
- Ability to manage multiple deadlines and projects seamlessly
- Proper authorization to work in the United States.
Nice To Haves
- experience with Salesforce, a plus.
Responsibilities
- Identify, prioritize, and build a pipeline of prospective member companies aligned with CECP’s strategic growth goals, utilizing tools like ZoomInfo and other to qualify leads
- Develop tailored pitches that clearly articulate CECP’s value (benchmarking, advisory, convening, peer connection)
- Conduct targeted outreach (email, LinkedIn, referrals, events) to executives and corporate social impact leaders
- Maintain and manage a robust CRM pipeline, tracking engagement stages, conversion rates, and key insights
- Schedule calls and meetings with prospective companies and CECP leadership, supporting prep and follow up
- Analyze market trends, industry gaps, and competitor offerings to identify new recruitment opportunities
- Segment target companies by industry, size, and maturity to refine outreach strategies and messaging
- Contribute to pricing and membership model evolution by capturing market feedback and objections
- Leverage existing member network to drive referrals and peer-to-peer recruitment opportunities
- Customize proposals and membership packages based on company priorities and budget considerations
- Address objections and articulate differentiation versus other networks or advisory providers
- Ensure smooth handoff to engagement/relationship management teams for onboarding
- Work closely with Strategic Engagement, Marketing, and Research teams to align messaging, materials, and outreach campaigns and support development recruitment collateral (one-pagers, case studies, digital campaigns)
- Share real-time market intelligence and insights to inform CECP content, benchmarking, and product development
- Track and report on recruitment KPIs (pipeline size, conversion rates, revenue targets, time-to-close)
- Analyze wins/losses to refine strategy and improve future recruitment efforts
- Provide regular updates to leadership on pipeline health, risks, and growth opportunities
- Continuously test and optimize outreach strategies (messaging, channels, cadence)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
