Senior Associate, Business Analyst - Marketing, COBT

Capital One•McLean, VA

4d•$101,100 - $138,400

About The Position

Capital One Business Travel (COBT), the booking travel platform for Small/Medium Enterprises, as part of the Premium Products and Experiences (PPX) team, is one of the fastest-growing parts of the business, having seen exponential growth, and has an ambition to maintain that growth. The Strategy and Growth team is focused on driving multifaceted strategies to drive cardmember engagement and spend growth on the platform through various marketing initiatives to existing and prospective users. We are looking for a Marketing Senior Analyst to join our team to support building and delivering a performance-driven marketing strategy. The role will be responsible for supporting COBT’s go to market strategy - including leading analysis of our marketing strategy across different customer segments, proprietary/external channels, positioning/messaging, and treatments. In addition to supporting the build of COBT’s holistic marketing strategy, you will act as the key liaison between COBT/Small Business Card (SBC) marketing, COBT strategy to drive ideation and execution of various offers. Of particular focus is on understanding and engaging our Field-managed customers in order to create the best possible travel experience that meets their needs, drives consideration and engagement, and ultimately travel spend by this group.

Requirements

High level of initiative and ownership, ability to coordinate efforts across diverse functional groups
Ability to self-direct and task switch between strategic and tactical initiatives regularly
Succinct, focused written and verbal communication skills
Marketing analytics practitioner and problem solver: Uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement and product marketing opportunities
Data-driven decision making: High degree of comfort with data analysis in SQL, with independent curiosity to understand the “why” behind the data
Collaboration & influence: Ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to underlying business strategy
Results-oriented: Focuses on driving impact in both the short and long term, and is able to drive and execute an agenda end-to-end from conception through to in-market delivery with an uncertain and fluid environment
Team player: Helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates
Creative thinking & creativity: Able to think outside the box for creative development and marketing strategy
Customer obsession: Consistent customer-first thinking, always seeking to understand the customer through available data with a bias toward action on improving our customer experiences
Strategic & analytic orientation: A proven track record of decision making and problem solving based on analytics. Conceptual thinking skills must be complemented by a strong quantitative orientation, given that a large part of the business is based on rigorous analytic marketing & credit risk management
Strong business judgment, leadership and integrity: He/she should be a tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business
Strong communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills
Clear results orientation: display an intense focus on achieving both short and long term goals. He/she should be able to drive and execute an agenda in an uncertain and fluid environment
Successful track record of thriving in a fast paced, entrepreneurial and dynamic environment.
At least 2 years of professional experience performing analysis
Currently has, or is in the process of obtaining one of the following with an expectation that the required degree will be obtained on or before the scheduled start date: A Bachelor's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer engineering, Software engineering, Mechanical engineering, Information Systems or a related quantitative field) A Master's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical engineering, Information Systems or a related quantitative field) or an MBA with a quantitative concentration

Nice To Haves

Previous consulting experience is a plus
Master’s Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering
1+ years of experience in Statistical model building
1+ years of experience in market research
1+ years of experience in SQL querying
2+ years of experience in business analysis
1+ years of experience in consulting

Responsibilities

Assess ROI of different channels and develop perspective on COBT’s GTM strategy across channels
Build triggered messaging campaigns and holistic strategy across different customer journeys and segments
Partner closely with COBT Marketing teams to refine COBT positioning and customer-facing claims
Support COBT marketing partners in execution of and performance analysis of specific campaigns
Build out specific customer segments to identify targeted treatment opportunities
Partner with the insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of both the customer and Capital One Business Travel to the organization
Serving as the lead point of contact for Card, Field, and Marketing teams to champion marketing goals and increase product usage
Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market
Partnering with the Sponsorships team to develop and execute a high-impact conference and industry event strategy
Identify business challenges and opportunities for improvement and solve for them using analysis to make strategic or tactical recommendations
Perform modeling/analytics to assist new product and pricing strategies for various lending products
Support direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Help build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go to market strategies
Support step-change improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior, creating risk models, and testing hypotheses using rigorous monitoring and analysis
Involve problem frame-works, develop hypotheses, test and analysis, solution development, scope operational feasibility, lead implementation efforts and develop a monitoring plan
Work closely with colleagues across Capital One including: IT, Sales, Operations, Finance and others to drive improvement in quality, volume, service, and profitability