Senior Associate Brand Manager - Scott® Towels

Kimberly-Clark•Chicago, IL

4d•$116,380 - $143,740•Hybrid

About The Position

Scott® Towels is entering an exciting new phase as we integrate Scott® Paper Towels and Scott Shop® Towels into a holistic business, accelerating growth with the clear ambition of leaning into our Scott® heritage to be the #1 value paper towel and #1 shop towel brands in the mega-category! Backed by sharpened brand strategies, winning products, strengthened positioning, and increased investment, Scott® Towels is delivering strong momentum today while scaling for long‑term growth into 2027 and beyond. As a Senior Associate Brand Manager, you have a talent for recognizing trends and aiming for bigger goals, and an active interest in keeping up with market needs, and your organization’s competitive standing. This role is accountable for in-year business planning and marketing execution for the for the Scott® Towels brand in the United States, balancing strategic thinking with hands-on execution and operating with high ownership to lead key initiatives. This role reports to the Marketing Director and takes work direction from the Brand Manager, and collaborates with insights & analytics, customer development, packaging, sales planning, Research & Development, and product supply teams.

Requirements

Bachelor’s Degree or higher in Marketing/Business related field.
3+ years previous business experience.
Previous marketing internship or full-time experience at a Fortune 500 CPG company.
Familiarity with brand development planning, innovation, and creative ideation processes.
Experience developing digital marketing strategy and activation plans to deliver effective personalization.
Strong analytical knowledge with ability to drive to solutions.
Ability to influence and deliver compelling communication.
Demonstrated positive energy to effectively represent brand internally and externally.
Must be self-driven, not deadline driven.
Experience working with cross-functional groups (e.g. finance, sales, operations, planning)

Nice To Haves

MBA/Master’s degree or higher.
Brand Management or Digital Marketing experience.

Responsibilities

Provide project and/or marketing leadership on key initiatives to help sustainably grow the brand’s marketplace position (e.g. new product launches, pricing initiatives, etc.)
Execute annual ABP and marketing plans that deliver financial objectives and aligns with brand strategies.
Actively participate in the execution of brand commercial programs.
Analyze consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing program.
Create compelling stories and make sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the brand’s equity and market performance.
Lead translation of brand strategy, consumer/retailer segmentation and marketplace trends into executable DPSM guidance to the organization.
Develop and implement distribution, packaging, shelving and merchandising strategies and plans.
Use business acumen in conjunction with marketing competency to influence and lead projects cross-functionally.
Engage strategic customer teams to collaboratively build growth plans.
Identify and develop relevant consumer and/or shopper insights.
Collaborate across categories, to identify and proactively drive efficient brand building.
Actively conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand’s plan.