Senior Associate, Audience & Media Engagement

The Jewish Federation of Greater Washington•North Bethesda, MD

5d•Hybrid

About The Position

The Jewish Federation of Greater Washington seeks a creative, proactive communications professional to expand the reach and impact of its stories, strengthen its visibility, and engage audiences across digital and traditional media. Reporting to the Director of Communications, the role turns existing stories, partner initiatives, and communications priorities into audience-centered content for a variety of channels and platforms. The position manages Federation social media, builds media relationships, and monitors emerging issues and conversations relevant to Federation and the Jewish community. The role develops channel-specific digital storytelling, including social posts, reels, graphics, and other digital content; captures photos, videos, and firsthand perspectives at Federation and community events; maintains a library of visual assets and reusable content; and coordinates with staff, lay leaders, and community partners to gather and amplify stories. It also manages social channels and content calendars, monitors engagement and performance, and collaborates on campaigns, events, and initiatives. Public relations duties include identifying and pitching newsworthy stories, building journalist relationships, coordinating media inquiries and interviews, maintaining media contacts, tracking coverage, and monitoring news, social conversations, public sentiment, emerging issues, opportunities, and reputational risks. The position provides timely insights to Communications leadership and supports communications during significant developments or crises. This is a hybrid position requiring three days per week at the Federation’s headquarters. Candidates must reside in or be willing to relocate to the Greater Washington, DC, Maryland, and Northern Virginia region. The role requires occasional evening and weekend attendance at community events.

Requirements

2–4 years of experience in communications, social media, public relations, journalism, or a related field.
Demonstrated ability to translate stories into engaging social media, digital, and earned media content.
Experience managing organizational social media channels and engaging audiences.
Experience with media relations, pitching, and media monitoring.
Sound judgment, creativity, initiative, and ability to manage multiple priorities.
Availability to attend occasional evening and weekend community events.
Must reside in or be willing to relocate to the Greater Washington (DC, MD, and Northern VA) region.

Nice To Haves

Familiarity with Jewish communal life or nonprofit organizations.

Responsibilities

Transform long-form stories into channel-specific assets, including social posts, reels, graphics, and other digital content.
Capture photos, videos, and firsthand perspectives at Federation and community events to support communications priorities.
Maintain a library of visual assets and reusable content.
Coordinate with staff, lay leaders, and community partners to gather content and amplify Federation stories through their networks.
Develop content packages and supporting materials for use across Federation communications channels.
Manage Federation social media channels, including content planning, publishing, and engagement.
Develop and maintain social media content calendars aligned with organizational priorities.
Monitor engagement and performance to identify opportunities for improvement.
Collaborate with colleagues to amplify organizational campaigns, events, and initiatives.
Identify and proactively pitch newsworthy stories to journalists, building relationships that expand Federation’s visibility.
Coordinate media inquiries and interviews, maintain media contacts, and track coverage.
Monitor news, social conversations, and public sentiment to identify emerging issues, opportunities, and reputational risks.
Provide timely insights to Communications leadership and support communications during significant developments or crises.