Senior Associate Athletic Director of Marketing and Content

UNC-Chapel Hill • Chapel Hill, NC

2d

About The Position

The Senior Associate Athletic Director of Marketing and Content serves as the executive leader of all marketing, content, creative services, and production functions for Carolina Athletics. Reporting to the Director of Athletics, and a member of the executive leadership team, this role is responsible for transforming the department into a content-driven, brand forward, fan-centric, and revenue-generating media enterprise. This position will oversee a fully integrated organization spanning marketing, original content, creative, broadcast production, and social/digital strategy, operating as a modern in-house content studio that produces, distributes, and monetizes storytelling at scale. This role will drive brand growth, fan engagement, and revenue generation while elevating the national presence of Carolina Athletics. This position works in close partnership with the Senior Associate AD of Strategic Communications and Chief Revenue Officer for Carolina Athletics, ensuring alignment between storytelling, messaging, reputation management, and revenue generation. Both the Senior Associate AD of Marketing and Content and Senior Associate AD of Strategic Communications share dotted line reporting to the Vice Chancellor for Marketing and Communications. This position will lead and integrate the following Athletics areas: Marketing & Fan Engagement, Content Strategy & Original Content, Creative Services (design, brand, storytelling), GoHeels Productions / Broadcast / ACC Network content, Digital & Social Media Strategy, Game Presentation & In-Venue Experience. These units currently support 28 varsity programs, 200+ annual events, and more than 75 social and digital platforms, and include approximately 40 full-time staff plus additional temporary and student personnel.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field.
• 10+ years progressive leadership experience in marketing, media, content, or brand strategy.
• Demonstrated success leading large, cross-functional teams in complex organizations.

Nice To Haves

• Advanced degree preferred.
• Experience in collegiate athletics, professional sports, media, or entertainment environments preferred.
• Proven expertise building and scaling integrated media, content, and production organizations across broadcast, social/digital, and sports ecosystems.
• Strong creative and strategic ability to elevate brand, execute multi-channel marketing, and drive audience growth through compelling storytelling.
• Demonstrated success monetizing content, developing new revenue streams, and aligning marketing strategy with business objectives.
• Skilled in leading complex production environments while leveraging data, analytics, and performance insights to guide decisions and measure impact.
• Forward-thinking and entrepreneurial leader with deep college athletics knowledge and the ability to align campus, athletics, and external stakeholders around evolving media and fan engagement opportunities.

Responsibilities

• Serve as the executive leader of all marketing, content, creative services, and production functions for Carolina Athletics.
• Transform the department into a content-driven, brand forward, fan-centric, and revenue-generating media enterprise.
• Oversee a fully integrated organization spanning marketing, original content, creative, broadcast production, and social/digital strategy.
• Operate as a modern in-house content studio that produces, distributes, and monetizes storytelling at scale.
• Drive brand growth, fan engagement, and revenue generation while elevating the national presence of Carolina Athletics.
• Work in close partnership with the Senior Associate AD of Strategic Communications and Chief Revenue Officer for Carolina Athletics, ensuring alignment between storytelling, messaging, reputation management, and revenue generation.
• Lead and integrate the following Athletics areas: Marketing & Fan Engagement, Content Strategy & Original Content, Creative Services (design, brand, storytelling), GoHeels Productions / Broadcast / ACC Network content, Digital & Social Media Strategy, Game Presentation & In-Venue Experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior