Associate Director of Marketing - Content Strategist

Texas Tech University • Lubbock, TX

2d

About The Position

The Content Strategist will be responsible for creating, curating and managing marketing content to align with the strategic enrollment goals of Texas Tech University and engage prospective undergraduate enrollment audiences. Content development ranges in student recruitment, admissions communications, and yield initiatives across email, SMS, print, web, paid advertising and event materials — by developing clear, consistent and messaging across platforms and materials. Develop and maintain comprehensive undergraduate enrollment marketing content aligned with university strategic and brand goals. Write and edit marketing copy for email, SMS, print, web, paid advertising and event materials and other undergraduate enrollment related needs. Ensure consistent and audience-centric tone and style across content. Manage and schedule regular content updates using a coordinated editorial calendar to ensure content remains current and relevant. Monitor and analyze the performance of content to inform necessary adjustments.

Requirements

• Bachelor's degree in the area of specialization or closely related field.
• Four years of related administrative and technical experience.
• Additional job related education may be substituted for the required experience on a year-for-year basis.

Responsibilities

• Create, curate, and manage marketing content to align with strategic enrollment goals.
• Develop content for student recruitment, admissions communications, and yield initiatives.
• Create clear and consistent messaging across platforms and materials (email, SMS, print, web, paid advertising, event materials).
• Develop and maintain comprehensive undergraduate enrollment marketing content aligned with university strategic and brand goals.
• Write and edit marketing copy for various channels.
• Ensure consistent and audience-centric tone and style across content.
• Manage and schedule regular content updates using a coordinated editorial calendar.
• Monitor and analyze content performance to inform adjustments.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level