Senior Associate, Analytics

WPP Media•New York, NY

19h•$45,000 - $90,000•Hybrid

About The Position

This role is within EssenceMediacom, a leading brand within WPP Media, where you will be instrumental in driving breakthroughs for the world’s best brands through data-driven media and creative strategies. The Senior Analyst is expected to demonstrate the following skills/experience: hands-on skills in data management and data visualization, quantitative data analysis, problem solving, statistical modeling, and the ability to develop/analyze business cases. Strong ability to design, customize and maintain platforms for contract management, business intelligence and user access. Excellent oral and written communication skills, client focus and the ability to support and enable teamwork, self-motivated and able to operate independently with limited guidance and direction. Work with senior level Insights and Analytics staff to develop project timelines and deliverable schedules. Deliver projects independently, but proactively communicates project progress, issues and deliverables to Manager and Director. Ensure all client materials meet or exceed expectations (from content to quality) and are delivered on time. Conduct client calls and bring in extended team members when necessary. Establish a strong relationship with day-to-day clients through a demonstration of industry knowledge and a deep understanding of client’s business objectives. Develop creative and media strategies in collaboration with other departments. Develop measurement plans and reports that are relevant to the client’s business and their creative/media testing. Research industry trends and facts sharing expertise to team. Understand budget allocation process for media and fees across media platforms.

Requirements

Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience
2 - 4 years relevant media work experience; digital media experience required
Strong analytical abilities and quantitative skills
Advanced Excel skills including pivot tables, VLOOKUP, building charts and graphs, etc.
Experience with Google Analytics, Adobe Analytics, and other web analytics tools
Knowledge of ad server technology – mainly Google Campaign Manager
Strong understanding of media metrics (e.g., buying models, CPV, VCR, GRP) and Quantitative business measures
Must be able to lead day to day activity on large analytical projects
Demonstrated critical thinking and problem-solving abilities
Program Experience: SQL, Excel, Data visualization tool

Nice To Haves

Python, R, and SQL experience a plus
Experience with Tableau and PowerBI is helpful
Knowledge of media industry research tools like MRI, Nielsen Net Ratings, Ad Relevance, Pathmatics, and Forrester

Responsibilities

Work with senior level Insights and Analytics staff to develop project timelines and deliverable schedules.
Deliver projects independently, but proactively communicates project progress, issues and deliverables to Manager and Director.
Ensure all client materials meet or exceed expectations (from content to quality) and are delivered on time.
Conduct client calls and bring in extended team members when necessary.
Establish a strong relationship with day-to-day clients through a demonstration of industry knowledge and a deep understanding of client’s business objectives.
Develop creative and media strategies in collaboration with other departments.
Develop measurement plans and reports that are relevant to the client’s business and their creative/media testing.
Research industry trends and facts sharing expertise to team.
Understand budget allocation process for media and fees across media platforms.