Senior Associate, Account Based Marketing (NYC)
About The Position
The Senior Associate, Account Based Marketing (ABM) will be a key driver in expanding our upmarket motion deeper into Large Enterprise (LE) and Strategic segments. Reporting to the Senior Manager, ABM, you will be responsible for scaling our reach by using intent data to identify, engage, and convert in-market buyers. This high-impact position focuses on turning account and contact signals into actionable sales plays that drive consistent, measurable pipeline growth. Through close cross-functional collaboration, you will ensure our intent engine runs seamlessly to capture and convert enterprise revenue opportunities.
Requirements
- 2-3 years of experience in B2B marketing, with a dedicated focus on programmatic ABM, growth marketing, or demand generation.
- Proven experience building, deploying, and tracking multi-channel digital campaigns (email, paid display, web personalization) within an enterprise framework.
- Practical, hands-on experience navigating marketing automation and CRM technologies, specifically Marketo and Salesforce, alongside modern intent orchestration platforms.
- Strong data analysis skills with a proven ability to interpret account signals, clean large target data sets, and manage complex database segmentations.
- Excellent interpersonal skills with a track record of collaborating effectively with sales, operations, and creative teams to execute unified programs.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (or equivalent practical experience).
Responsibilities
- Lead the operational deployment, execution, and tracking of scalable 1:many ABM campaigns designed to capture broad upmarket interest.
- Manage and monitor intent platforms like Common Room to route real-time data signals into programmatic multi-channel marketing plays.
- Partner with Rev Ops to build, segment, and maintain high-fidelity target account and persona lists for scaled marketing execution.
- Coordinate paid digital media, email nurture flows, and personalization tactics to ensure a unified message across all 1:many touchpoints.
- Deliver structured campaign briefs, timeline updates, and follow-up assets to Sales Development and Account Executive teams to maximize sales alignment.
- Track, analyze, and report on key campaign health metrics, providing data-backed recommendations to optimize conversion rates.
- Collaborate with Marketing Ops to govern automation workflows, email compliance, and tracking parameters across Salesforce and Marketo.
- Perform baseline account and vertical research to tailor digital content experiences and messaging variations for specific industry segments.
Benefits
- Exceptional health, vision, and dental care
- Opportunity for equity ownership
- Life and AD&D, short- and long-term disability
- Employee Assistance Program
- Employee Resource Groups
- Fun company outings and events
- Unlimited PTO
- 401K with company match
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What This Job Offers
Job Type
Full-time
Career Level
Senior
