Senior Art Director (Contract)

SoFi•San Francisco, CA

13d

About The Position

SoFi’s Creative Studio is seeking a Senior Art Director to create and deliver marketing and advertising materials for its growing brand. The role works across SoFi’s product suite, with a primary focus on the SIPS Pod: Checking and Savings, Invest, Credit Card, Member, Relay, Protect, Travel, and At Work. The Senior Art Director collaborates with creative partners on messaging and visual design and helps apply AI to creative workflows. The position owns end-to-end concepts and design across digital channels and campaigns, creating consumer- and enterprise-facing work that is visually engaging, forward-thinking, and emotionally compelling. It contributes to testing and optimizing designs, championing the SoFi brand and user experience, and shaping the brand narrative. The role is part of an in-house Creative Studio and works with creative, web, development, product marketing, lifecycle marketing, strategy, and other cross-functional teams.

Requirements

At least five years of experience as an art director at an ad agency, in-house creative department, or freelancing for major brands.
A strong, well-rounded portfolio demonstrating advanced conceptual and craft skills through beautiful, effective work.
Ability to work independently in a fast-paced environment and iterate on design options based on stakeholder and creative feedback.
Ability to balance multiple projects with tight timelines and solve complex creative problems with little guidance.
Interest in testing design solutions and iterating based on data and results.
Comfort collaborating with product marketers, product designers, brand strategists, and other cross-functional partners.
Self-motivation and ability to work independently while supporting the larger team.
Strong written, oral communication, and presentation skills.
Advanced understanding of Adobe Creative Suite and Figma.

Nice To Haves

Experience working in regulated industries, primarily FinTech and Insurance.
Experience with Adobe After Effects for simple motion graphics.
Experience with Adobe Substance for 3D asset creation.
Experience with a variety of generative AI software.

Responsibilities

Own end-to-end concept development and design for marketing projects across digital mediums.
Create email designs, in-app messages, social media posts, branding campaigns and assets, lead-generation campaigns and assets, digital videos, and digital display banners.
Create marketing materials for engaging, fast-growing products.
Collaborate with a copywriter partner on the vision for individual briefs and broader campaign storytelling.
Create consumer- and enterprise-facing work that is visually exciting, forward-thinking, and emotionally engaging.
Test, iterate on, and optimize designs to improve business results.
Identify opportunities to use enterprise-approved AI tools to improve day-to-day creative workflow efficiency.
Work collaboratively with creative, web, and development teams and cross-functional stakeholders, including product marketing, lifecycle marketing, and strategy.
Champion the SoFi brand and user experience and help shape SoFi’s brand narrative.
Contribute to the Creative Studio’s advertising and marketing work.