Senior Art Director, Demand Gen

Okta•Chicago, WA

1d•Remote

About The Position

Okta is seeking a Senior Art Director, Demand Gen to be the visual creative lead for global demand generation and growth initiatives. This role sits at the intersection of brand excellence and high-velocity performance marketing. The individual will lead visual concepting and end-to-end art direction for integrated campaigns across core solution pillars, including AI innovations, workforce identity, customer identity, and developer platforms. Responsibilities include shaping creative experiences that engage enterprise decision-makers, guide prospects through buying journeys, and drive pipeline growth. This is a senior individual contributor role that requires both conceptual vision and hands-on execution, balancing design craft with performance analytics, A/B testing, and modular systems.

Requirements

6+ years of art direction or senior visual design experience, with a proven focus on multi-channel digital campaigns, demand generation, or performance creative within B2B SaaS, enterprise tech, or top-tier digital agencies.
A comprehensive portfolio showcasing sophisticated typography, visual hierarchy, layout design, and modular creative systems across digital touchpoints (ad packages, conversion web pages, editorial assets, and interactive experiences).
Demonstrated expertise in UX/UI best practices, digital visual hierarchy, mobile-first design, and conversion rate optimization (CRO) methodologies.
Advanced proficiency with Figma and Adobe Creative Cloud (Photoshop, Illustrator, InDesign), paired with modern asset management and workflow tools.
Comfort reviewing performance metrics, understanding A/B testing frameworks, and using data to inform creative iteration.
Strong verbal and visual presentation skills, with the ability to articulate design rationale and strategic thinking clearly to marketing executives, product teams, and cross-functional partners.
A proactive, self-starter mentality with experience partnering closely with copywriters and mentoring junior or mid-level designers.

Nice To Haves

Direct experience designing for enterprise cybersecurity, cloud infrastructure, or developer platforms.
Working knowledge of motion design (After Effects, Lottie) or rich media animation for paid social and digital ad units.
Familiarity with front-end web technologies (HTML, CSS) and web design frameworks.

Responsibilities

Serve as the visual creative lead for integrated, global demand generation campaigns, establishing distinct aesthetic direction, narrative hierarchy, and design standards that elevate the Okta brand across digital channels.
Concept, design, and direct cohesive multi-channel asset suites across the entire conversion funnel, including paid acquisition (social, programmatic, and search display), high-converting landing pages, interactive product tours, gated research reports, and email journeys.
Collaborate closely with Demand Gen leaders, Global Campaign managers, and copywriters to translate campaign briefs, pipeline targets, and technical concepts into compelling visual narratives.
Partner with marketing operations and growth marketers to evaluate campaign analytics, engagement heatmaps, and creative A/B testing results, translating quantitative findings into iterative design refinements.
Extend Okta’s core brand identity into high-conversion environments, ensuring visual consistency, accessibility (WCAG compliance), and responsive web standards without sacrificing design integrity.
Develop modular Figma components, campaign templates, and layout systems that empower the team to scale asset production quickly while maintaining exceptional quality.
Partner closely with dedicated copywriters, motion designers, web producers, and external creative agencies from initial brief through final asset handoff.