Demand Gen Manager
About The Position
We're looking for a hands-on demand generation marketer to own full-funnel growth for two SaaS products built for political campaigns: a campaign organizing and peer-to-peer texting toolkit, and a campaign website builder. You'll be the engine behind acquisition and activation during the busiest stretch of the election cycle, turning signups into active, revenue-generating customers. This role also takes over paid media as it moves back in-house to the growth team. You'll lead that transition, manage live campaigns, and launch new channels and tests alongside a performance marketing partner. You'll need to run independently from day one, with a small, busy team counting on you to set the plan and drive it.
Requirements
- 5+ years in demand generation or growth marketing, ideally at a B2B or B2C SaaS company.
- Proven results driving product activation and conversion, not just top-of-funnel leads.
- Strong, hands-on paid media skills, especially Google Ads, plus Meta and LinkedIn Ads.
- Experience building lifecycle and nurture programs in HubSpot.
- Comfort owning a funnel end to end: setting goals, reading the data, and changing course quickly.
- Ability to create or direct content (blogs, webinars, one-pagers) that drives action.
- Self-direction in a fast-moving, deadline-driven environment with fixed dates you can't move.
- Alignment with the client's mission of supporting Democratic and progressive candidates and causes.
Nice To Haves
- Experience taking over or rebuilding paid media accounts mid-flight.
- Familiarity with SMS marketing and 10DLC registration.
- Experience marketing to small businesses, nonprofits, or first-time buyers.
- Product analytics experience (e.g., Mixpanel or similar).
Responsibilities
- Run a stage-based activation program (awareness through revenue) that moves new signups to active, paying use of the texting and organizing toolkit through Election Day.
- Drive the highest-impact activation step, business texting (10DLC) registration, through targeted emails and drop-off recovery, in partnership with the email coordinator.
- Own paid media as it transitions back to growth marketing: audit and manage Google, Meta, and LinkedIn campaigns, with Google Ads carrying the majority of budget.
- Design and launch new paid channels and tactics to test, and report clearly on what to scale or cut.
- Produce get-out-the-vote (GOTV) content for the organizing toolkit: a blog series, a webinar, an early-voting series, and a pre-election newsletter push.
- Build acquisition content for the website builder, including a competitive one-pager and candidate-facing campaigns ahead of the 2027 filing window.
- Support November and December candidate trainings with campaign content and promotion.
- Track the funnel by stage, plus email, content, and landing-page metrics, against revenue and activation goals, and report weekly on progress.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
