Senior Analyst

Adelphi Group•Toronto, ON

46d•CA$75,000 - CA$100,000•Hybrid

About The Position

We are TRACK – a member of the RAPP family – world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency, we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. We foster an inclusive workplace that emphasizes personal well-being. At TRACK, our fearless super connectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content, and connected decisioning. Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients. Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets. The TRACK team makes up 100 of those.

Requirements

Undergraduate degree in analytics, statistics, economics, computer science, or related quantitative discipline
At least 3 years of analytics experience, preferably 1+ years with an Advertising, Marketing, Analytics, or Digital Media firm
Demonstrated experience with customer data, media & marketing measurement and CRM analytics. An understanding of core marketing analytics concepts including email, SMS and Web metrics.
Advanced Excel skills
Proficiency with analytics and data visualization tools (e.g., Google Analytics, Adobe Analytics, Tableau, Power BI).
Advanced level SQL programming skills. Familiarity with Python.
Hands-on skills in statistical analysis and/or modeling (regression, segmentation, forecasting, etc.)
Extensive knowledge of database marketing principles and database structure
Presentation skills, data storytelling and the ability to simplify and package complex ideas for presentation and into client-ready documents.
Strong verbal and written communication skills
Natural curiosity and an aptitude for continuous learning.
Demonstrated ability to effectively maintain focus while working on multiple complex projects and to work with minimal supervision.

Responsibilities

Contribute and/or lead client reporting and analysis projects
Create campaign labeling and tracking
Create timely and accurate reporting
Deliver insights that inform strategy and drive measurable outcomes.
Work closely with internal teams, clients, and partners to translate business challenges into analytical solutions and actionable insights.
Analyze marketing and customer data to measure campaign performance, identify trends, and provide data-driven insights to optimize marketing strategies and improve ROI.
Build client-ready dashboards.
Manage your workload and identify risks.
Present complex analytical findings in a clear, engaging manner to both technical and non-technical audiences.
Ensure high standards for data quality, integrity, and privacy across all client work.
Stay current on analytics tools, technologies (including AI) and industry trends; champion innovation and continuous improvement.