Senior Analyst

People Inc•New York, NY

2d•Hybrid

About The Position

People Inc. is looking for a Sr. Analyst of Research & Insights to lead our research strategy for our Beauty, Style, & Entertainment verticals (Core endemic portfolio: People, Entertainment Weekly, Instyle, Byrdie). Our high-quality content is aimed at helping people make decisions, find inspiration, and take action. And our first-party data is at the heart of informing everything we do--and not just on our beauty, style, & entertainment sites, but across powerful brands in home, food & beverage, tech, travel, family, and health (including powerhouses like Better Homes and Gardens, Food & Wine, Travel + Leisure, and AllRecipes). This position is hybrid in-office, with the ability to work remotely for up to 2 days per week. Across our brands and platforms People Inc.'s content engages, informs and entertains over 175 million U.S. consumers each month. Our team helps Beauty, Style and Entertainment brands understand and connect with these consumers, using data to surface insights that inform content, media and advertising strategies. Day-to-day responsibilities will include but not be limited to: Become an expert on the Beauty, Style, and Entertainment audiences – you’ll be required to go deep into the data, understand our sites and audience better than anyone and be the market expert on all things vertical-related. Uncover insights and use them to craft compelling stories, rooted in our first-party data, to support existing and new advertising partnerships and campaigns. For example, common analyses would be focused on supporting RFPs and day-to-day ad hoc requests. Skills that would benefit this role include: Expertise in working with large data sets to synthesize information and draw out key insights Expertise in using multiple sources of data and information (whether syndicated, quantitative, qualitative, secondary, etc.) to guide business decisions Advise Marketing, Editorial, and Sales teams on brand management, audience expansion and sales initiatives. Consult on the design of in-house quantitative consumer research studies that provide unique insights for our clients and partners.

Requirements

College degree required
Minimum of 3-5 years conducting research and analytics in the digital/media landscape, and/or the beauty/style/entertainment space
Expertise with various syndicated research sources: MRI-SIMMONS, MRI/Comscore Fusion, IPSOS Affluent, Google Analytics and Comscore
Comfortability with Excel is a must
Excellent research synthesis skills allowing you to draw out key insights
Stellar communication and data storytelling skills
Experience presenting results to both technical and non-technical audiences
Solid problem-solving skills and inquisitive nature allowing you to deliver effective research

Nice To Haves

Familiarity with software from New Age, Telmar, MEMRI or IMS preferred
Familiarity with comScore, Google Analytics, Google Trends is a plus
Knowledge / experience with data visualization tools
Familiarity with Looker is a plus
Strong desire to increase your understanding of the beauty, style, and entertainment sectors

Responsibilities

Become an expert on the Beauty, Style, and Entertainment audiences
Uncover insights and use them to craft compelling stories, rooted in our first-party data, to support existing and new advertising partnerships and campaigns
Advise Marketing, Editorial, and Sales teams on brand management, audience expansion and sales initiatives
Consult on the design of in-house quantitative consumer research studies that provide unique insights for our clients and partners