Senior Analyst
Dotdash Meredith•New York, NY
•$70,000 - $85,000•Hybrid
About The Position
People Inc. is seeking a Sr. Analyst of Research & Insights to lead research strategy for their Beauty, Style, & Entertainment verticals. This role will focus on leveraging first-party data to inform content, media, and advertising strategies across various brands. The ideal candidate will become an expert on the target audiences, uncover insights to support advertising partnerships, and advise internal teams on brand management and audience expansion. This position requires consulting on the design of quantitative consumer research studies.
Requirements
- College degree required.
- Minimum of 3-5 years conducting research and analytics in the digital/media landscape, and/or the beauty/style/entertainment space.
- Expertise with various syndicated research sources: MRI-SIMMONS, MRI/Comscore Fusion, IPSOS Affluent, Google Analytics and Comscore.
- Comfortability with Excel is a must.
- Excellent research synthesis skills allowing you to draw out key insights.
- Stellar communication and data storytelling skills.
- Experience presenting results to both technical and non-technical audiences.
- Solid problem-solving skills and inquisitive nature allowing you to deliver effective research.
- Strong desire to increase your understanding of the beauty, style, and entertainment sectors.
Nice To Haves
- Experience in both digital/media and beauty/style/entertainment spaces is a strong plus.
- Familiarity with software from New Age, Telmar, MEMRI or IMS is preferred.
- Familiarity with comScore, Google Analytics, Google Trends is a plus.
- Knowledge / experience with data visualization tools.
- Familiarity with Looker is a plus.
Responsibilities
- Become an expert on the Beauty, Style, and Entertainment audiences, understanding the data and vertical-specific market.
- Uncover insights rooted in first-party data to craft compelling stories for advertising partnerships and campaigns, including supporting RFPs and ad hoc requests.
- Advise Marketing, Editorial, and Sales teams on brand management, audience expansion, and sales initiatives.
- Consult on the design of in-house quantitative consumer research studies.
Benefits
- medical
- dental
- vision
- prescription drug coverage
- unlimited paid time off (PTO)
- adoption or surrogate assistance
- donation matching
- tuition reimbursement
- basic life insurance
- basic accidental death & dismemberment
- supplemental life insurance
- supplemental accident insurance
- commuter benefits
- short term and long term disability
- health savings accounts
- flexible spending accounts
- family care benefits
- a generous 401K savings plan with a company match program
- 10-12 paid holidays annually
- generous paid parental leave (birthing and non-birthing parents)
- pet insurance
- accident health insurance coverage
- critical health insurance coverage
- hospital indemnity health insurance coverage
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
