Senior Analyst- U.S. Consumer Cross-Channel Marketing Strategy
About The Position
The U.S. Consumer Services Team (USCS) is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. The U.S. Consumer Marketing team (USCM) is part of the U.S. Consumer Services Group and is responsible for making membership essential by creating and delivering world-class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The Senior Analyst- U.S. Consumer Cross-Channel Marketing Strategy will support cross-channel strategy development and execution for key strategic initiatives across U.S. Consumer Marketing. This individual will work closely across the broader USCM team and play a critical role in contributing to efficient revenue growth, deepening customer engagement, and supporting the evolution of the Consumer Marketing business. They will help establish, implement, and analyze key marketing strategies across product and membership services. This individual will be required to work cross-functionally with key internal partners, including teams within U.S. Consumer Marketing, Product Management & Lending, and Global Advertising & Brand Management.
Requirements
- Proven marketer with acquisition and/or loyalty marketing experience
- Strategic thinker who brings thought leadership, challenges conventional thinking, and develops innovative solutions to complex business problems
- Skilled relationship builder with a proven ability to communicate clearly, concisely and with conviction to a variety of partners and band levels including senior leadership; ability to influence outcomes required
- Natural standout colleague who can deliver results resourcefully in a highly collaborative and fast-paced environment where your direct reports and partners will rely on your leadership
- Strong project management skills to effectively manage and drive multiple initiatives across different work streams simultaneously
- Positive “roll-up your sleeves” attitude, proactive mentality, and passion to win
- Proven track record in developing and driving large, complex strategic projects
- Exceptional oral and written communication skills
- Ambition to make an impact in a fast-moving, multifaceted, growth environment and operate fluidly between strategy and execution to deliver flawlessly
- Passionate about delivering best-in-class user experiences
- Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
Nice To Haves
- Bachelor's degree preferred
Responsibilities
- Support the development and activation of holistic go-to-market approaches for critical cross-channel initiatives, including enterprise product refreshes, new offers and benefits, and enterprise moments
- Serve as a central liaison across USCM teams for priority product initiatives
- Support USCM cross-channel strategy development for critical enterprise projects
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
