Senior Analyst, Strategic Analytics

Croud•Atlanta, GA

5d•Onsite

About The Position

Croud is a global, full-service digital marketing partner. Through a seamless combination of data, technology and creativity, and with a unique business model, our teams drive business performance and long-term growth for ambitious brands. Our Atlanta office in Old Fourth Ward is home to a group of highly-skilled digital experts, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud offers hands-on experience working with some of the world's leading brands across every industry sector. As a team with various analytical capabilities, Global Analytics services approximately 40 different clients. As a Senior Analyst, this role will have the opportunity to work with our largest clients at varying altitudes; managing the relationship, guiding the vision and roadmap for our clients to evolve the way they analyze and leverage data to deliver outcomes. In fulfilling the responsibilities outlined below, the role will consult with our clients, and simultaneously with our internal cross departmental teams.

Requirements

2-4 years of experience working in marketing analytics preferably within agencies.
Keen ability to interrogate, analyze data, and derive actionable insights from complex datasets.
Strong problem solving skills.
Skilled at storytelling with data and communication skills (written and verbal).
Deep familiarity with marketing/media metrics and channel measurement.
Proficient in Excel.
Comfortable manipulating, modeling, and cleansing data to derive actionable insights and learnings.
Proficiency in working with all types of data including but not limited to web analytics (GA/GA4), media platforms (Meta, Google, etc.), and more.
Understanding of data tracking and collection within media platforms and web analytics.
Familiarity with Google Marketing Platform.
Experience working with digital advertising teams, adtech and analytics (both technically and conceptually).

Nice To Haves

Familiarity with SQL and Python/R a plus.
Experience with brand measurement solutions such as brand lift studies, brand tracking, and working with partners such as Kantar, Nielsen, YouGov, etc. a plus.
Familiarity with testing methodologies such as incrementality, geo-split, A/B a plus.

Responsibilities

Deliver best in class analysis and actionable insights for clients.
Leverage an IABI (Insights, Actions, Business Impact) framework to conduct analysis and provide recommendations to our clients and channel teams.
Applying advanced techniques to conduct an analysis and arrive at conclusions.
Problem solving. When challenged with an ambiguous scenario or ask you’ll identify clear next steps, ask the right questions, and guide the client or teams towards a viable solution.
Timely delivery of projects and analysis according to client roadmaps.
Ensuring all deliverables are tracking on time according to the plan.
Successfully managing multiple work streams at one and prioritizing appropriately.
Translating outputs from advanced analysis and data science projects into actionable next steps.
Distill outputs and learnings from advanced and sometimes technical analytics projects into digestible stories for clients and channel teams.
Building a story around the data points you observe and uncovering the “why” behind trends.
Cross-functional and lateral collaboration.
Working with other teams and colleagues who have varying levels of familiarity with data and analysis; this requires the ability to zoom out and storytell with data to different audiences.
Data-backed storytelling. As the senior analyst you’ll digest large amounts of data, connect the dots between data points and context (whether it is technical, media, or business context), and clearly articulate your insights, recommendations, and associated business impact in various formats (decks, one-pagers, presentations, reports, etc.)