Senior Analyst, Strategic Account Management - Programmatic
About The Position
VIZIO’s Platform+ Services team is seeking a Senior Analyst, Strategic Account Management to join its growing team. The Senior Analyst will drive revenue on the Programmatic team by cultivating and nurturing relationships with agencies and brands. The position manages programmatic client relationships, owns Private Marketplace (PMP) revenue strategy, optimizes campaigns and programmatic setups, and works with internal stakeholders and external supply and demand partners to meet revenue goals. The role also analyzes performance and revenue metrics and shares actionable insights, best practices, market trends, and revenue opportunities. The position is based at 350 5th Ave, Suite 4800, New York, NY 10118-4801. Walmart offers competitive pay, performance-based bonuses, benefits, paid time off, and education programs. The annual salary range is $84,000 to $156,000, with additional annual or quarterly performance bonuses and potential stock compensation.
Requirements
- Experience in the programmatic advertising space, ideally with hands-on-keyboard expertise.
- Experience in video advertising with a premium publisher or agency.
- In-depth knowledge of SSPs, DSPs, Ad Servers, and other programmatic platforms.
- Proficiency with Salesforce, Excel, PowerPoint, and various reporting platforms.
- Ability to manage multiple projects and clients simultaneously.
- Strong analytical skills and experience interpreting and acting on performance data.
- Entrepreneurial drive and comfort working in a fast-paced, growing environment.
- One of the following: a bachelor's degree in engineering, information technology, business, marketing and sales, healthcare, or a related area; or two years of experience in business management, marketing and sales, healthcare, omni-channel merchandising, or a related area.
Nice To Haves
- CTV video and display experience.
- Experience in sales.
Responsibilities
- Manage relationships with a diverse portfolio of programmatic clients to maximize revenue potential.
- Own PMP revenue and create strategies to maximize yield and meet revenue targets across programmatic channels.
- Build and maintain relationships with Sales and other stakeholders to identify growth opportunities.
- Partner with client and agency brand teams to improve their understanding of programmatic advertising and its advantages.
- Analyze performance trends, optimize programmatic setups, and identify revenue growth opportunities, including through multiple SSPs and different strategies.
- Work with SSPs, DSPs, and Ad Servers to optimize campaign performance.
- Scale Private Marketplace Deals (PMPs) while coordinating with supply and demand partners.
- Track and analyze revenue metrics and proactively address challenges to meet revenue goals.
- Provide actionable insights to stakeholders, sharing best practices, market trends, and new revenue opportunities.
Benefits
- Medical, vision, and dental coverage.
- 401(k), stock purchase, and company-paid life insurance.
- Paid time off, including sick leave, parental leave, family care leave, bereavement, jury duty, and voting leave.
- Short-term and long-term disability.
- Company discounts.
- Military Leave Pay.
- Adoption and surrogacy expense reimbursement.
- PTO and/or PPTO that may be used for vacation, sick leave, holidays, or other purposes.
- Live Better U, a Walmart-paid education benefit program covering tuition, books, and fees for eligible programs.
- Annual or quarterly performance bonuses.
- Potential stock compensation.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
