Programmatic Account Executive

Urban Ridge Supplies•New York, NY

4d•$97,240 - $171,540•Remote

About The Position

Cash App and Afterpay are scaling their commerce media business in the U.S. and are building a team to define its future. This is a unique opportunity for a dedicated ad sales hire for the Cash App Media Network, functioning as a hybrid Account Executive/Account Manager. The role involves both acquiring new business and nurturing existing client relationships. This is a foundational, 0-to-1 position where the individual will prospect and close new advertising partnerships, and subsequently manage and expand these relationships. The role offers flexibility to act as a builder and a generalist as the function is established. Beyond external sales, the individual will serve as an internal advocate for commerce media, educating cross-functional teams like Growth Marketing and Partner Marketing on how advertising solutions can amplify their objectives, not just serve as a revenue stream. The ideal candidate will be adept at pitching both brand-side CMOs and internal stakeholders on the value of commerce media. This role requires a proven background in programmatic and social platform sales and/or senior-level account management, a comfort with ambiguity, and strong entrepreneurial drive to shape a business from its inception.

Requirements

Bachelor's degree or equivalent experience in business, marketing, communications, or a related field.
7-10+ years of experience in programmatic advertising, spanning sales and/or account management, within a retail media network, digital publisher, agency trading desk, or DSP/SSP platform.
A track record of both closing new business and growing existing accounts, comfortable operating across the full client lifecycle.
Solid understanding of the programmatic ecosystem, including DSPs, SSPs, audience targeting, measurement, attribution, and brand safety.
Strong communication and presentation skills, with the ability to influence both external partners and internal stakeholders across functions.
Comfortable working in ambiguous, cross-functional environments and collaborating closely with Strategy & Ops, Data Science, Partnerships, Ad Ops, Product, and Partner Marketing.
A builder's mindset — comfortable with ambiguity, undefined process, and being a catch-all in the early days of a new function.
Passion for digital advertising and commerce media.

Nice To Haves

Experience in fintech, retail, or commerce-related businesses is a strong plus.

Responsibilities

Own the full lifecycle of a book of business, from prospecting and closing new programmatic and social partnerships to managing, retaining, and growing these relationships post-sale.
Translate advertiser objectives into strategic programmatic campaigns using ad formats, audience targeting, insights, and measurement tools, overseeing execution for flawless delivery.
Serve as the primary client contact throughout the relationship lifecycle, building trusted relationships with brand and agency-side stakeholders at all levels.
Evangelize commerce media internally, partnering with internal functions to position advertising solutions as a multiplier for their existing goals.
Collaborate cross-functionally with Strategy & Ops, Data Science, Product, Marketing, and Payments to gather client feedback, inform roadmap priorities, strategically partner on endemic Enterprise merchants, and ensure advertiser needs are represented.
Identify and pitch new growth opportunities, including new formats, surfaces, and pilots, to both external clients and internal stakeholders.
Inform the foundational elements of the business, such as sales narratives, case studies, playbooks, and enablement materials, as the team scales.
Monitor campaign performance and deliver actionable insights and optimization recommendations to drive ROI and retention.
Stay informed about industry trends, including DSP innovation, privacy changes, audience targeting shifts, and commerce media developments, to act as a trusted advisor.