Senior Analyst, Strategic Account Management - Programmatic

Vizio Services•New York, NY

5d•Onsite

About The Position

VIZIO’s Platform+ Services team is seeking a Senior Analyst, Strategic Account Management to join their growing team. As a Senior Analyst, you will be a revenue driver on the Programmatic team by cultivating and nurturing relationships with agencies and brands.

Requirements

Experience in the programmatic advertising space, ideally with hands-on-keyboard expertise.
Experience in video advertising with a premium publisher or agency. CTV video and display experience is preferred.
In-depth knowledge of SSPs, DSPs, Ad Servers, and other programmatic platforms.
Proficiency with Salesforce, Excel, PowerPoint and various reporting platforms.
Ability to manage multiple projects and clients simultaneously.
Strong analytical skills, with experience in interpreting and acting on performance data.
Entrepreneurial drive, comfortable working in fast-paced, growing environment.
Bachelor's degree in engineering, information technology, business, marketing and sales, healthcare, or related area.
2 years' experience in business management, marketing and sales, healthcare, omni channel merchandising, or related area.

Nice To Haves

CTV video and display experience is preferred.
Experience in sales.

Responsibilities

Manage relationships with a diverse portfolio of programmatic clients to maximize revenue potential.
Take full ownership of PMP revenue, creating strategies to maximize yield and hit revenue targets across programmatic channels.
Build and maintain strong relationships with Sales and other stakeholders to identify growth opportunities.
Partner with our client and agency brand teams to drive their understanding of programmatic and its advantages.
Continuously analyze performance trends, optimize programmatic setups, and identify areas to increase revenue, including working with multiple SSPs and exploring different strategies.
Understand and work with SSPs, DSPs, and Ad Servers to optimize campaign performance.
Scale Private Marketplace Deals (PMPs) effectively while coordinating with supply and demand partners.
Track and analyze key revenue metrics, proactively addressing challenges to ensure revenue goals are met.
Provide actionable insights to stakeholders, contributing to VIZIO’s growth by sharing best practices, market trends, and new revenue opportunities.

Benefits

Medical coverage
Vision coverage
Dental coverage
401(k)
Stock purchase
Company-paid life insurance
PTO (including sick leave)
Parental leave
Family care leave
Bereavement
Jury duty
Voting leave
Short-term disability
Long-term disability
Company discounts
Military Leave Pay
Adoption expense reimbursement
Surrogacy expense reimbursement
Live Better U (Walmart-paid education benefit program for full-time and part-time associates)