Senior Analyst - SBS Marketing Strategy & GTM
About The Position
American Express Global Commercial Services (GCS) is a leading B2B solutions provider for businesses and corporations of all sizes. The Marketing & Brand Strategy team is responsible for producing and informing compelling, insight-driven marketing that cohesively showcases the holistic value of American Express to business customers. We do this by deepening B2B brand engagement, enabling exceptional marketing, and delivering breakthrough go-to-market strategies. The Senior Analyst will support the development of creative and marketing strategy, contributing to positioning, messaging, visual identity, as well as GTM and customer insight approaches for critical SBS product and feature launches. They will be instrumental in providing management and oversight of the implementation of creative and marketing strategies by working closely with Product, Marketing, and other launch-focused stakeholders to bring best-in-class customer experiences to life. This person will also support some of the foundational operations of the team including owning agency relationships, managing team budget, third party-management, and resource organization.
Requirements
- Senior Analyst level experience
- Experience in marketing strategy development
- Experience in go-to-market (GTM) strategies
- Experience with customer insight approaches
- Experience working with Product and Marketing stakeholders
- Experience in owning agency relationships
- Experience managing team budgets
- Experience with third-party management
- Experience with resource organization
Responsibilities
- Support the development of creative and marketing strategy, contributing to positioning, messaging, visual identity, as well as GTM and customer insight approaches for critical SBS product and feature launches.
- Provide management and oversight of the implementation of creative and marketing strategies by working closely with Product, Marketing, and other launch-focused stakeholders to bring best-in-class customer experiences to life.
- Support foundational operations of the team including owning agency relationships, managing team budget, third party-management, and resource organization.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
