Senior Analyst - Reporting, Measurement & Analytics
About The Position
The Senior Analyst, Reporting, Measurement & Analytics will help understand and improve the performance of the Middle Market demand-generation engine within Global Commercial Services. The role oversees full-funnel marketing and sales reporting and measurement, leads complex analyses to identify performance drivers and opportunities, and helps evolve the team's digital measurement strategy. The analyst translates data into clear insights and recommendations for senior leaders and business partners, connecting marketing activity to prospect engagement, lead generation, sales outcomes, and business performance. The position partners with Marketing, Sales, Analytics, Product, channel teams, and other cross-functional partners to establish a comprehensive and actionable view of performance. It reports to the Senior Manager, Digital Demand Generation.
Requirements
- At least 2 years of experience in marketing analytics, business analytics, digital measurement, performance marketing, or a related analytical role.
- Strong analytical and problem-solving skills, including the ability to address complex business questions, identify performance drivers, and translate analysis into actionable recommendations.
- Experience developing and managing full-funnel reporting and measurement.
- Strong understanding of digital marketing measurement concepts and KPIs across paid media, paid search, web or site experiences, and conversion funnels.
- Strong written and verbal communication skills, including the ability to explain analytical findings to technical and non-technical audiences.
- Intellectual curiosity and a proactive mindset, with a desire to improve how performance is measured, understood, and acted upon.
- Eligibility to work in the United States; American Express will not pursue visa sponsorship.
Responsibilities
- Own full-funnel performance reporting and measurement across Middle Market demand generation, connecting marketing investment and engagement through lead generation, funnel progression, sales outcomes, and acquisition.
- Develop and evolve a comprehensive measurement framework and KPI architecture for consistent performance views across channels, audiences, products, campaigns, and customer-journey stages.
- Lead complex analytical deep dives to diagnose trends, identify underlying drivers and opportunities, and make actionable recommendations to Marketing, Sales, and business leaders.
- Develop and manage leadership reporting and performance reviews, turning complex data into clear narratives on performance, drivers, risks, opportunities, and recommended actions.
- Partner with Marketing and Sales leaders to assess performance against business objectives and identify opportunities to improve funnel efficiency, lead quality, conversion, and marketing effectiveness.
- Help define and evolve digital measurement strategy, including attribution, incrementality, channel effectiveness, sales journeys, audience measurement, and links between upper-funnel engagement and downstream business outcomes.
- Partner with Analytics teams to define analytical requirements, measurement methodologies, data needs, and advanced analyses.
- Collaborate with Paid Media, Paid Search, Site Experience, Creative Strategy, Product, and other channel owners to establish KPIs and measurement plans and ensure insights inform strategy and optimization.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% company match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
- 20+ weeks of paid parental leave for all parents, regardless of gender, for pregnancy, adoption, or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors, depending on location
- Free and confidential counseling support through the Healthy Minds program
- Career development and training opportunities
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
