Senior Analyst, Marketing Analytics

New Engen•Seattle, NY

1d•Hybrid

About The Position

New Engen is a digital marketing agency focused on driving meaningful impact across the customer journey through integrated media, creative, analytics, influencer, and retail strategies. They offer both long-term agency relationships and specialized solutions like Donut Studios (in-house creative) and Acorn Creator Suite (influencer marketing). The agency fosters a collaborative environment for strategists, creatives, analysts, and makers to help brands and each other thrive.

Requirements

5+ years in analytics, measurement, or a closely adjacent field
Hands-on design and/or execution experience with one or more of: MMM, geo holdout testing, incrementality measurement, brand lift studies, forecasting, full-funnel user journey analysis
Scripting ability in Python or R is preferred with a working knowledge of SQL
Familiarity with Tableau and/or other BI tools
Web analytics or full-funnel user journey experience is a plus
Understanding of e-commerce measurement frameworks and incrementality concepts
Strong communicator and comfortable presenting to clients and working across media, strategy, and data teams
Working knowledge of building and working with AI at an enterprise level is a plus
Agency or consulting experience
Deep familiarity with the paid media landscape (search, social, programmatic) and how measurement connects to media decisions and impacts on-site performance
Builder mentality, with the curiosity to dig deep to uncover the “why” and not just the “what”

Nice To Haves

Scripting ability in Python or R
Web analytics or full-funnel user journey experience
Working knowledge of building and working with AI at an enterprise level
Agency or consulting experience
Deep familiarity with the paid media landscape (search, social, programmatic) and how measurement connects to media decisions and impacts on-site performance

Responsibilities

Support Measurement Strategy and Drive Day-to-Day Execution: Key contributor to the measurement strategy across accounts, from defining the learning agenda to delivering actionable insights.
Design Testing Roadmaps and Methodologies: Develop clear, structured test roadmaps across channels and campaigns. Select and design appropriate methodologies based on budget, data availability, and business context, including geo holdouts, incrementality testing, MMM, brand lift studies, forecasting, full-funnel user journey analysis, and other approaches.
Translate Data into Business Impact: Synthesize complex data into clear, compelling narratives for clients and internal stakeholders. Ensure results are understood, connecting findings back to business objectives and recommending next steps.
Partner Cross-Functionally: Work closely with media strategists, BI and data teams, and client leads to align measurement strategies with broader campaign and business goals. Act as the bridge between business questions and analytical execution.
Build and Scale Measurement Frameworks: Contribute to the development of internal tools, frameworks, and playbooks that help scale measurement capabilities across teams. Bring structure and consistency to how measurement is applied across accounts.