Senior Analyst, Marketing Analytics

Cirque du Soleil Entertainment Group • Las Vegas, NV

3d • Hybrid

About The Position

At Cirque du Soleil, data is at the core of how we connect with audiences and drive performance across a global portfolio of shows. As a Senior Analyst, Marketing Analytics, you will lead high-impact analysis that informs marketing investment, pricing strategy, and revenue optimization. You will operate as a subject matter expert and strategic thought partner across marketing, finance, and commercial teams. While leading complex, cross-functional analyses, your insights will influence commercial strategy and executive decision-making. You will play a critical role in how Cirque allocates millions in marketing investment and optimizes revenue across the globe, ensuring we reach the right audiences and maximize the impact of every performance.

Requirements

• 7+ years of experience in marketing analytics, revenue analytics, or related fields.
• Demonstrated expertise leading complex analytical initiatives with broad organizational impact.
• Experience influencing executive stakeholders and driving decisions in highly matrixed environments.
• Strong expertise in SQL and experience with BI tools (Power BI, Tableau, Looker).
• Experience analyzing marketing performance, attribution, and/or incrementality.
• Familiarity with forecasting, pricing, or revenue optimization concepts.
• Ability to work with large, complex datasets and synthesize insights clearly.
• Strong stakeholder management and communication skills.
• Comfort operating in ambiguity and driving work forward independently.

Nice To Haves

• Experience in live entertainment, sports, travel, or ticketing industries.
• Background in econometrics, causal inference, or advanced modeling.
• Experience with Python or R for deeper analysis and automation.
• Familiarity with customer segmentation or lifecycle marketing.

Responsibilities

• Lead complex, enterprise-level analytical initiatives spanning marketing, ticketing, revenue management, and commercial strategy.
• Define and evolve analytical frameworks, methodologies, and KPI standards used across global business units and shows.
• Present recommendations and strategic tradeoffs to senior leadership and executive stakeholders.
• Analyze and optimize marketing performance, attribution, and incrementality across channels (paid media, CRM, partnerships, etc).
• Influence multi-million-dollar investment and pricing decisions through advanced modeling, forecasting, and strategic analysis.
• Drive alignment across disparate data sources, business units, and commercial stakeholders to improve consistency and scalability of insights
• Mentor and provide guidance to analysts and cross-functional stakeholders on analytical approaches and best practices.

Benefits

• Group insurance
• retirement savings
• A collaborative work environment with an in-office presence of four days per week, designed to support teamwork, learning and delivery: with flexibility in how we organize our work.
• Professional growth focused on high-quality projects to propel your career, as well as personalized support tailored to your professional ambitions
• A culture focused on the development of equitable practices and rallying events.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed