Senior Analyst, Influencer Marketing

CVS Health • Woonsocket, RI

1d

About The Position

The Senior Analyst, Influencer Marketing supports the planning, execution, and measurement of influencer marketing campaigns that drive brand engagement and business results. This role partners closely with internal teams and external agencies to ensure influencer programs are delivered on time, on brand, and aligned with broader marketing objectives. The ideal candidate brings strong project coordination skills, analytical thinking, and a passion for digital and creator-driven marketing. This role offers hands-on ownership across end-to-end influencer campaigns and the opportunity to collaborate across creative, media, analytics, and external partners.

Requirements

• 2+ years of experience in influencer marketing, digital marketing, or content-driven campaigns
• Proven ability to manage multiple projects simultaneously in a fast-paced environment
• Strong analytical skills with experience interpreting campaign performance data
• Clear, effective communication skills for collaborating with cross-functional teams and external partners
• Experience supporting campaign execution, timelines, and deliverable tracking

Nice To Haves

• Experience working directly with influencer marketing agencies or content creators
• Familiarity with influencer management, reporting, or project management tools
• Demonstrated ability to apply data insights to optimize marketing performance
• Strong attention to detail and comfort working in evolving marketing environments
• Experience supporting omni-channel or digital-to-retail marketing initiatives

Responsibilities

• Support the end-to-end execution of influencer marketing campaigns, from planning and briefing through launch and post-campaign analysis
• Manage day-to-day coordination with influencer agencies and internal partners, tracking timelines, deliverables, and approvals
• Review influencer content to ensure brand alignment, messaging accuracy, and platform best practices
• Monitor and analyze campaign performance metrics (e.g., engagement, reach, traffic, conversions), contributing to reporting and optimization insights
• Identify risks or execution challenges and escalate proactively to support on-time, high-quality delivery

Benefits

• medical, dental, and vision coverage
• paid time off
• retirement savings options
• wellness programs
• other resources, based on eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees