Senior Analyst, Influencer Marketing
About The Position
This role is based at our corporate office in McLean, VA. This is your chance to be part of a Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As the Sr. Analyst, Influencer Marketing you will support the team by leading creator, influencer and celebrity relationships that position Hilton as a social-first and culturally relevant brand. On the Influencer Marketing team reporting to the Senior Manager, Influencer Marketing, you will work on projects including strategy support for Enterprise campaigns, influencer and creator campaign activation, the execution of our process across corporate, hotel, agency and partner teams and other projects that add cultural fuel to Hilton's marketing overall. This is an opportunity to develop and grow a critical function for Hilton and its brands.
Requirements
- Two (2) years of experience in influencer marketing, talent management, social or digital.
- Experience working directly with talent or managing related campaigns and programs.
- Experience collaborating with internal partners and external agencies.
- Experience with influencer and/or social media management, social listening, and social analytics tools (Sprinklr, Khoros, Sprout, Brandwatch, etc.).
- Travel up to <10%.
Nice To Haves
- Bachelor's Degree
- Have a pulse of the latest influencer marketing trends. You know who the rising creators are, content types that are resonating and the brands doing it well and why.
Responsibilities
- Support Hilton's influencer marketing plans by leading campaign delivery from end-to-end. This includes pre-planning (e.g., creator sourcing, scoping, budgeting, coordination), activation (e.g., briefing, creative development, media amplification) and post campaign needs (e.g., asset management, reporting).
- Establish foundational processes with teams, while being transparent and setting expectations.
- Use expertise in the creator space to identify and evaluate creators for partnership, while being mindful of Hilton's priorities, social trends and upcoming cultural moments.
- Manage communication across teams including leading talent-facing briefing calls, concepting with our agencies and guiding hotels on influencer best practices.
- Support the production of influencer reports, adhering to our measurement framework and helping to translate performance into a business impact story.
- Work collaboratively with internal Hilton teams such as Social, Marketing, Media, Partnerships and Content on creator selection, creative concepting and media and platform strategy.
- Work closely with our influencer agency to manage all aspects of campaign execution.
- Work with creative agencies to ensure our influencer strategy is represented in broader, Enterprise marketing.
- Work closely with Regional marketing teams to oversee the implementation of “Global to Local” model.
- Work closely with Team Members at our hotels to guide them through the process, ensure they see value and educate them on influencer marketing best practices.
- Lead strategic campaigns and creator relationships centered around building credibility and cultural relevance for Hilton.
- Lead campaign execution and fulfill media deliverables for strategic, audience-led briefs.
- Implementation of Global Operating Model with Regions, ensuring we apply strategy, process, governance and measurement across regional teams.
Benefits
- Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
- Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
- Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
- Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
- Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
- Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
- Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
- Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
- Financial security for your future – Our retirement plans make it easier to save for what's next
- Hilton Annual Incentive (Bonus) Plan
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What This Job Offers
Job Type
Full-time
Career Level
Senior
