Senior Analyst I, Marketing
About The Position
Alma’s Data teams are on a transformative journey, evolving our culture and infrastructure to be AI-first and deeply data-driven. As the Senior Analyst I for Marketing, you will move beyond execution to serve as the principal data authority and strategic partner to our Growth, Performance Marketing, and Lifecycle teams. Moreover, you will be instrumental in supporting Alma’s mission to make it easy to find high-quality, affordable mental health care. You will own the strategic roadmap, data architecture, and analytical execution for the Marketing domain. You speak Marketing fluently (CAC, LTV, multi-touch attribution, ROAS, and conversion funnels) and possess the leadership capability to translate executive business goals into robust, scalable data assets. You will act as a critical bridge between Marketing leadership, Data Engineering, and Data Science to unlock high-velocity, automated insights.
Requirements
- You have 4–7 years of experience in strategic data analytics, business intelligence, or analytics engineering, with a proven track record of supporting high-growth Growth or Performance Marketing teams.
- You possess expert-level SQL proficiency alongside advanced, hands-on experience structuring core warehouse schemas using dbt. You know your way around several BI tools (like Looker, Metabase, Tableau, or Lightdash).
- You have deep expertise in the nuances of digital marketing data ecosystems (e.g., ad platforms, event tracking, lifecycle platforms) and understand how to stitch anonymous top-of-funnel cookies to known downstream user IDs.
- You excel at breaking down highly complex technical or analytical concepts into structured frameworks and actionable insights for executive and non-technical stakeholders.
- You actively leverage and deploy AI-powered tools within your day-to-day workflow to maximize technical velocity and automate redundant tasks.
- You are a natural self-starter who thrives when handed highly ambiguous business challenges. You bring people together across functions to engineer robust data solutions.
Responsibilities
- Take full ownership of the Marketing data reporting layer, mapping out and executing a multi-quarter technical roadmap that aligns cleanly with Alma's growth OKRs.
- Design and optimize our core Marketing data models within dbt, moving the organization away from siloed reporting toward an integrated, full-funnel "source of truth".
- Empower Marketing stakeholders with automated, high-fidelity pacing models and diagnostic tools that reduce manual workflows and accelerate media-spend optimization.
- Act as the primary technical liaison between Growth Marketing and Data Engineering, defining the requirements for downstream identity resolution and MarTech API integrations.
- Design, build, and maintain enterprise-grade data models in dbt and interactive dashboards in our BI tools (Lightdash). You will ensure the underlying data structures supporting marketing attribution and acquisition metrics are clean, scalable, and optimized for performance.
- Act as a technical mentor to peer analysts across the data org. You will lead code reviews, establish dbt modeling standards, and help upskill the broader team in SQL mastery and data governance.
- Drive complex, deep-dive analyses on multi-touch attribution (MTA), marketing mix modeling (MMM), client lifetime value (LTV), and incrementality testing to help optimize multi-million dollar marketing budgets.
- Champion the adoption of modern analytics engineering practices. Identify workflow bottlenecks and proactively introduce AI-accelerated frameworks to increase the velocity and consistency of the team's insights.
Benefits
- Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
- 401K plan (ADP)
- Monthly therapy and wellness stipends
- Monthly co-working space membership stipend
- Monthly work-from-home stipend
- Financial wellness benefits through Northstar
- Pet discount program through United Pet Care
- Financial perks and rewards through BenefitHub
- EAP access through Aetna
- One-time home office stipend to set up your home office
- Comprehensive parental leave plans
- 12 paid holidays and 1 Alma Give Back Day
- Flexible PTO
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
