Senior Marketing Analyst

RADaR • Columbia, MO

1d • Hybrid

About The Position

The Senior Marketing Analyst serves as a subject matter expert in marketing data architecture, media performance analysis, and data visualization. Working within our agency’s analytics department, this role is responsible for driving innovation in how we track and report on client success. The Senior Marketing Analyst guides our data team on building complex data connections between Google Analytics and the media platforms, builds and maintains sophisticated automated dashboards in Tableau, and translates multi-channel media data into actionable insights for strategists and clients. This individual will manage the full lifecycle of marketing data, from ingestion and validation to visualization, while providing mentorship and technical guidance to the broader analytics team.

Requirements

• Minimum of 3–5 years of experience in marketing data, media performance analysis, and visualization (agency experience is a significant plus).
• Proficiency with a BI tool (Tableau, Power BI, or Looker) for building complex, automated marketing dashboards and data modeling.
• Strong experience with GA4 reporting, including UTM setup and structure, event tracking, and traffic analysis.
• Deep familiarity with reporting interfaces and data exports from major platforms (e.g., Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and Programmatic DSPs).
• Ability to bridge the gap between technical data and marketing strategy, presenting findings in a way that is accessible to non-technical audiences.
• Proven ability to create training materials and SOPs for data processes.
• Bachelor’s Degree: Required, preferably in Marketing, Advertising, Economics, Statistics, or a related quantitative field.

Nice To Haves

• Experience using SQL for data querying and manipulation within cloud-based warehouses (e.g., BigQuery).
• Familiarity with ETL processes and API integrations for marketing tools to guide our data team.
• Experience with attribution modeling, media mix modeling (MMM), multi-touch attribution (MTA), or A/B testing methodology.
• Experience leading projects or mentoring junior team members in a professional setting.

Responsibilities

• Demonstrate deep expertise in marketing data connection, manipulation, and visualization, staying ahead of industry trends in AdTech and MarTech.
• Lead the development and ensure the integrity of automated client reports and interactive dashboards.
• Execute comprehensive performance analyses across various media channels (Paid Search, Social, Programmatic, etc.) to identify trends, optimizations, and ROI drivers.
• Translate complex datasets into clear "storytelling" insights for internal strategists and external stakeholders, providing context on how data impacts business objectives.
• Manage and optimize processes for data intake and validation from various Media Platforms and Google Analytics, ensuring the integrity of the agency’s data ecosystem.
• Adhere to and improve internal documentation and data management protocols to ensure scalability across client accounts.
• Share technical expertise with the team to foster a high-growth learning environment; assist in training new hires and mentoring junior analysts on best practices in marketing analytics.
• Maintain accurate time records and participate in internal training and client-facing meetings as the technical authority on media performance.

Benefits

• Recognition programs
• Employee referral bonus
• Insurance Coverage (medical, dental, vision, life, and disability)
• 401(k) retirement plan, with employer 4% match
• Work/life benefits, including mental health and wellbeing support
• Flexible Time Off Policy
• Paid holidays, including agency soft closing Christmas Eve-New Year's Day
• Paid leave options, including sick leave, medical leave for self and family, and parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior