Senior Analyst - Experience & Marketing Insights
Association•Durham, NC
•Hybrid
About The Position
This role supports data-driven decision-making by analyzing business, public, and open source data. The Senior Analyst will resolve data quality and integrity issues, create accurate and insightful reports, and develop dashboards and visualizations for the organization. They will also support research projects and Marketing Operations, providing key insights to decision-makers. The position reports to the Senior Manager - Marketing Intelligence & Insights and operates on a hybrid work schedule, requiring two days a week in the Durham office.
Requirements
- Bachelor's degree in Business, Computer Science, Data Science, Statistics, or a related field.
- 3+ years of experience building dashboards and delivery insights to business teams
- Experience using Python and Power BI for advanced modeling
- Experience with SQL
Responsibilities
- Gather, clean, and analyze data to identify trends, patterns, and produce applicable insights.
- Define Segmentation models across our propositions, programs and audiences.
- Perform regular data audits to ensure confidence in a single source of truth.
- Develop data modeling and data appending from multiple sources to provide a deeper understanding and personalization's.
- Help identify status or membership type changes for members or students.
- Establish and implement best practice, and roll out training relating to Data sharing requests to ensure compliance with laws and regulations.
- Design dashboards and reports that track performance using relevant tools (e.g., Tableau, Power BI, Qlik).
- Use data visualization to present complex data.
- Deliver new ways of applying technology and automation in reporting.
- Provide support to Marketing operations to ensure their data sources are reliable and promote automation and streamlined customer journeys.
Benefits
- flexibility to help achieve a good work-life balance
- part of a global, diverse team who foster an environment of inclusion and belonging
- benefit options in and out of the workplace
- healthcare
- retirement
- paid time-off
- parental leave
- an employee assistance program
- resources that support your mental health
- flexible options for you to choose benefits that are right for you, your family and your lifestyle
- learning opportunities that help you reach your full potential and support your continued development
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Senior
