Senior Analyst, Digital Marketing Analytics
About The Position
CMI Media Group is seeking a seasoned expert to lead the charge in analyzing and optimizing online campaigns across diverse accounts. As our Senior Analyst, you will be the driving force behind strategic measurement plans and pivotal recommendations, shaping the future of campaigns and business outcomes. This role involves leading campaign analysis, optimization, and ad-hoc requests, creating measurement blueprints aligned with objectives, delivering monthly performance analyses and actionable recommendations, and collaborating with the data analytics team to ensure seamless data collection and alignment with KPIs. You will also maintain and enforce departmental SOPs for operational excellence.
Requirements
- Bachelor’s degree in marketing, statistics, mathematics, economics, psychology, or a relevant field preferred.
- 3-5 years of online marketing, web analytics, or research experience.
- Strong project management and prioritization skills.
- Extensive proficiency in Microsoft Office (Excel and PowerPoint are your forte).
- Experience with business intelligence software such as DOMO, PowerBI, Tableau.
- Familiarity with Google Analytics and/or Adobe.
- Direct experience in online direct marketing or online media performance analysis.
Nice To Haves
- Experience or education in Pharma - a significant advantage!
- Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI - an added advantage.
Responsibilities
- Lead with Independence: Take charge of campaign analysis, optimization, and ad-hoc requests, steering our marketing strategies to unparalleled success.
- Shape Strategic Plans: Create measurement blueprints aligned with our objectives, guiding business trends, and performance to elevate our outcomes.
- Deep Dive into Insights: Unravel the intricacies of markets and targets, delivering monthly performance analyses and actionable recommendations.
- Collaborate for Success: Partner with our data analytics team, ensuring seamless data collection and alignment with our KPIs and objectives.
- Be the Protocols Maestro: Maintain and enforce departmental SOPs, ensuring operational excellence in all your endeavors.
- Drive regular campaign analysis and optimization using a defined set of KPIs across assigned accounts.
- Master the specifics of markets and targets, guiding others through these intricacies.
- Independently craft monthly campaign performance analyses and steer optimization strategies for planning teams.
- Collaborate seamlessly with the data analytics team, ensuring aligned data collection from clients and suppliers.
- Architect measurement plans are rooted in our strategic imperatives and media strategies.
- Provide indispensable data and research support to clients and planning teams.
- Cultivate a profound understanding of each client's data sources, becoming the go-to expert.
- Partner closely with your manager, generating trend reports and offering insights for optimization efforts across online tactics such as Search, Display, CTV, OLV and Social.
- Proactively identify and interpret key drivers behind marketing and media performance, empowering channel owners to optimize spending efficiency aligned with our business goals.
Benefits
- Competitive benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Senior
