Analyst Digital Marketing Analytics

Nestle Operational Services Worldwide SA•Solon, OH

5d•$83,030 - $115,585

About The Position

At Nestlé USA, we are dedicated to delighting and delivering for our consumers with a portfolio of beloved brands. Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates achievements. This position is not eligible for Visa Sponsorship. Reporting into the Digital & Social Intelligence Manager within the Commercial Excellence organization, the Digital Marketing Analyst will be a crucial addition to a team whose mission is to implement an adaptive, industry-leading Digital & Social Intelligence capability into Nestle USA. This capability is a trusted source of actionable, real-time insight into consumer behavior, perception & culture, supporting stakeholders across Brand Marketing, Digital Shelf & eCommerce, Consumer & Marketplace Insights, Social Strategy & Community, Foresight, Innovation, Category Strategy, Corporate Communication and other teams. The goal is to fully embed this capability throughout Nestle USA and empower stakeholders across every department to act upon real-time digital & social insights. While supporting established aspects of our Digital Intelligence capability (content performance reporting, web analytics, email/CRM, etc.) and the final implementation stages of our Social Intelligence capability (social listening & related social research), the Analyst will also support the emerging AI Readiness capability through LLM Listening & Visibility analysis. The Analyst’s role will focus on robust stakeholder relationship building, enabling basic self-service monitoring to allow for more in-depth analysis. Insights will originate from both cadenced and ad-hoc research requests, and feedback gathered will inform the optimization and evolution of the Digital & Social Intelligence capability using AI-driven technology. The Analyst will collaborate with stakeholders within the Center of Demand Generation to provide capabilities and services that consistently identify, generate & distribute actionable & timely insights to Nestle USA’s 25+ Brand Marketing teams. The Analyst will work with stakeholder teams to understand business objectives and brand strategies across various product categories. Day-to-day activities include answering business questions through in-depth analysis, collaborating with stakeholders, developing training programs, identifying & implementing new technology features, working with vendors, and attending leadership presentations. Success in this role requires a balance of technical skill, strategic thinking, proactivity, flexibility, and a solution-seeking attitude.

Requirements

Bachelor's degree in marketing, market research, analytics, communications, business, economics, or related field
1-3 years of experience in digital marketing, digital analytics, marketing analytics, business analytics, social listening or IT/data management.

Nice To Haves

General experience in digital marketing, marketing measurement, and business analytics (e.g. report generation, marketing campaign analysis, web analytics, email performance, social analytics, social listening, paid media measurement, etc.).
Strong level of comfort working with the reporting platforms, technical analytics tools, and data management systems used to manipulate, transform, and analyze marketing data.
Strong comfort and patience with technical data projects, including collaborating with internal/external IT personnel, understanding complex dataflows, coordinating IT resources, and working with large datasets.
Experience producing dashboards and other visually compelling reports that enable efficient identification of key insights into business performance.
Experience and familiarity with the research process for developing consumer, category & cultural insights
Ability to translate business needs into strategic digital analytics & social listening frameworks that can be executed & replicated across a large organization
Understanding of how AI can be used to support digital analytics & social listening workstreams, including prompt-writing best practices to focus the observation summarizations of AI assistants
Understanding of the social media landscape, dynamics of community interaction, social best practices, and digital analytics tools
Experience in the creation of persuasive PowerPoint decks to “tell the data story,” and in the presentation of these decks to senior audiences.
Solid communication skills and ability to communicate data-driven findings to mid- and senior-level managers.
Strong interpersonal skills and ability to network and work successfully with a wide range of stakeholders.
Experience with experimentation and A/B testing of social/digital content executions
Experience with Salesforce Marketing Cloud and its analytics functionalities
Experience with Power BI to create and visualize data from disparate data sets
Experience in using Google Analytics (or equivalent) and Google Tag Manager to configure website reporting, evaluate performance and derive actionable insights.
Experience with social listening, social intelligence, and/or social analytics tools, such as Talkwalker, Nichefire, Yogi, Audiense, Creator IQ, Sprinklr or similar
Familiarity with the emerging LLM Listening / GEO / AEO space and the associated insights tools
Basic knowledge of coding languages or developer tools
Experience or familiarity with advanced analytics, including media mix modeling, multi-touch attribution, statistical analysis, lifetime value analysis, and sales impact studies
Familiarity with foresight use cases, identifying and analyzing trend signals from social media that ladder up to larger cultural movements or consumer behavior shifts

Responsibilities

Works with Nestle USA’s 25+ Brand teams to democratize self-service reporting & analysis capabilities that enhance marketing communications across paid, social media, social listening, website, SEO, CRM/email, and more. Activities include reporting on website performance, overseeing A/B testing and optimization, analyzing priority campaigns for impact, building insightful dashboards, and measuring the sales impact of brand advertising.
Leverages data-driven insights to evaluate and inform brand communication optimization strategies. Creates automated, always-on, informative, and visual dashboards and collaborates with Brand teams to enable delivery of insightful presentations that help improve engagement and effectiveness across all consumer touchpoints.
Elevates NUSA’s understanding of the consumer experience and digital journey by leveraging 1st party, 2nd party, and 3rd party data sources to enable identification of consumer and product insights by brand teams, media teams (CRM, social, web, etc.) and Consumer Insights teams.
Collaborates with internal departments (CRM, web strategy, paid media, social strategy, enterprise analytics) and external agency partners to operationalize data flows and establish the reporting structures needed to produce reporting and optimizations.
Manages NUSA’s reporting requests from start to finish by building measurement/reporting frameworks, understanding stakeholder needs, visualizing data layouts, managing cross-functional IT resources, designing reporting outputs, analyzing results, and making recommendations to marketers.